Isotoner brand is set to broaden its horizons under Marquee Brands, in collaboration with Sunwin Global Industry.
Isotoner, a brand renowned for its comfort, innovation, quality, and patented technologies in slippers, socks, and cold-weather accessories, is set to evolve its offerings with a new partnership. Marquee Brands, the company that owns Laura Ashley and Ben Sherman, has entered into a partnership with Sunwin Global Industry.
This partnership aims to accelerate Isotoner's expansion into new lifestyle categories. Sunwin Global Industry, based in New York with design offices in London and factories in 15 countries, will lead new product development and distribution for Isotoner.
The new home and loungewear collections will be Isotoner's first under the new partnership with Sunwin Global Industry. The home category is a new venture for Isotoner, featuring bedding and accents such as comforter covers, decorative pillows, and throws.
Isotoner's home expansion launches alongside the brand's debut men's and women's sleepwear and loungewear range, including pyjamas, robes, coordinated separates, and thermal wear. Stephen Budd, the chief executive of Sunwin Global Industry, sees a strong opportunity to translate Isotoner's heritage into new categories and experiences for the modern home.
Sunwin will handle distribution across the US and Canada, starting with Isotoner's debut home and comfort wear collection for the holiday season, followed by a broader rollout across categories in 2026. The company managing the development and distribution of the new Isotoner product line in the United States and Canada is MSA Brands.
Rachel Terrace, the chief commercial and growth officer of Marquee Brands, stated that Isotoner's new phase of growth aims to extend the brand's lifestyle into more aspects of daily life. She added that the new partnership and expansion aim to evolve "comfort into a true lifestyle".
Sunwin Global Industry will focus on quality, design, and everyday relevance in its collaboration with Isotoner. The new home, sleepwear, and loungewear collections are part of Isotoner's evolution to remain relevant across generations. The partnership is supporting Isotoner's next chapter in the US and Canada.
