Jollibee Launches Kids Values Meals to Teach Filipino Values
Jollibee introduces Kids Values Meals, a delightful way for children to learn Filipino values while enjoying their favorite food. The initiative, in partnership with Adarna House, aligns with both companies' values and aims to build character and nation. PHP 5 from each purchase supports the Jollibee Group Foundation's Classroom Building Project.
The Kids Values Meals, available from August 7 to September 30, 2025, in all Jollibee stores nationwide, come with a storybook, activity, and sticker badge. Each meal highlights one of five core Filipino values: honesty, respect, generosity, responsibility, or compassion for nature. Ani Almario, Adarna House's Vice President for Product Development, praised the alignment of values between Jollibee and Adarna House.
DepEd Secretary Sonny Angara commended the initiative, stating it's not just character building but also nation building. In partnership with the Department of Education, Jollibee and Adarna House will donate 10,000 complete sets of the Values Meals to schools nationwide.
The Jollibee Kids Values Meals, priced at PHP 120, contribute PHP 5 to the Jollibee Group Foundation's Classroom Building Project. The initiative, backed by Adarna House's culturally rooted and value-oriented stories, aims to instill Filipino values in children nationwide.
