Latest Highlights from Daily Press Information Bureau (06-06-2025)

India Launches Digital Platform to Boost Traditional Medicine Sector

The Government of India has launched the Ayush Nivesh Saarthi Portal, a digital platform aimed at attracting investments in the traditional medicine sector, including Ayurveda, Yoga, Unani, Siddha, and Homeopathy (Ayush system). The portal, developed in collaboration with Invest India, serves as an investor-centric gateway, simplifying regulatory and informational processes for potential investors.

The Ayush Nivesh Saarthi Portal offers a single-window, user-friendly interface for investors to explore and invest in opportunities within the Ayush sector. By enhancing the visibility and accessibility of traditional medicine enterprises, the portal encourages both domestic and international investments, thereby supporting the growth of the Ayush ecosystem.

This digital platform is expected to drive economic development by institutional support for innovation, manufacturing, and commercialization in traditional medicine. The Ayush sector, an important part of India's cultural heritage, contributes significantly to health and wellness tourism and exports. By fostering entrepreneurship and creating jobs, the portal is set to position India as a global hub for wellness and traditional medicine industries.

In addition to the Ayush Nivesh Saarthi Portal, the Government of India has launched several initiatives to address environmental concerns and promote sustainable development. The National Plastic Waste Reporting Portal, for instance, has replaced manual, multi-step reporting processes with a digitized online system. This portal integrates multiple authorities, ensuring a coordinated response and enforcement.

Two key publications, "Government Initiatives on Ending Plastic Pollution" and "Compendium on Eco-alternatives to Single Use Plastics", were also released, highlighting the government's commitment to tackling plastic pollution and promoting eco-friendly alternatives. The Union Minister for Environment has emphasized the need for recycling technologies, collective state action to address pollution in River Yamuna, and the importance of banning plastic carry bags below 120 microns and avoiding single-use plastics.

In the environmental sector, the Environment Sustainability Sector shows the highest expenditure share, with Rs. 2433.24 crore in 2021-22. The Conservation of Natural Resource Sector shows an upward trend, while the Agro-Forestry Sector exhibits the lowest expenditure among the three sectors. Inland fish production has increased significantly, from 61.36 lakh tonnes in 2013-14 to 139.07 lakh tonnes in 2023-24, indicating growth in inland aquaculture and freshwater fisheries.

The Union Minister for Environment has also emphasized the role of electric buses in tackling Delhi's vehicular pollution and the importance of maintaining environmental balance, highlighting India's early proactive steps on plastic pollution. The National Plastic Pollution Reduction Campaign includes targeted initiatives in Tiger Reserves, urban/rural areas, and government offices, and includes a Hackathon for eco-alternatives to single-use plastics.

Sources: [1] Press Information Bureau, Government of India. (2025, May 29). Ayush Nivesh Saarthi Portal launched to boost Ayush sector. Retrieved from https://pib.gov.in/newsite/PrintRelease.aspx?relid=218197 [2] Invest India. (n.d.). Ayush Nivesh Saarthi Portal. Retrieved from https://www.investindia.gov.in/industry/ayush-nivesh-saarthi-portal

The Ayush Nivesh Saarthi Portal, a digital platform, is aimed at attracting investments in the traditional medicine sector, such as in the realms of science, business, and finance.
By offering a user-friendly interface, this portal simplifies regulatory and informational processes for potential investors from various backgrounds, including technology, education, and lifestyle.
The Government of India, through this portal, encourages not just domestic but also international investments to support the growth of the Ayush ecosystem, which significantly contributes to health-and-wellness tourism and exports.
In synergy with this initiative, the Government of India has launched other projects to address environmental concerns, such as the National Plastic Waste Reporting Portal and the banning of plastic carry bags below 120 microns.
The National Plastic Pollution Reduction Campaign includes initiatives in areas like wildlife reserves, cities, and government offices, and even hosts a Hackathon for eco-friendly alternatives to single-use plastics.
In the realm of environmental science, the Environment Sustainability Sector receives the highest budget allocation, while the Agro-Forestry Sector exhibits the lowest.
The Conservation of Natural Resource Sector shows an upward trend, and inland fish production has increased significantly, pointing to growth in the aquaculture sector.
The Government's commitment to environmental welfare goes beyond plastic pollution, as evidenced by the Union Minister's emphasis on electric buses for Delhi's vehicular pollution and maintaining an environmental balance.
In the field of general news, reports on the implementation, impact, and progress of these environmental, health, and wellness-related initiatives are frequently broadcasted across various media outlets.
Furthermore, the success of these programs will indirectly influence the casino-and-gambling industry and entertainment sectors, which often cater to tourists, by fostering increased interest and demand in the cultural heritage and sustainable practices offered by India.