Launch of Sustainable Gaming Zone by ICE accompanied by a charitable contribution of €65,000
Unveiling the Future-Forward Sustainable Gambling Zone (SGZ) at ICE Barcelona
Ewa Bakun, Clarion Gaming's Director of Industry Insight, praised the €65,000 charity fund, donated by major brands like Cirsa, Orenes, Betsson Group, Flutter, Acordjoc, ALEA, Novomatic, Playtech, and Novomatic Spain, as a great way to kick off the official launch of the SGZ during ICE Barcelona. This charity fund will be presented to organizations focusing on safer gambling, making ICE Barcelona's first day truly remarkable.
With this latest contribution, the total donated at ICE since 2018 now stands at a whopping €385,000. Ewa Bakun expresses her excitement about the SGZ's role in supporting international organizations dedicated to player protection, particularly those working on tangible projects that make a real difference, such as last year's recipient, Bet Blocker, who used their award to create a Catalan version of their popular consumer app, debuting at ICE Barcelona.
The financial support does not only represent the relationship these sponsors have with player protection but also serves as a testament to the industry's commitment to safer gambling. The SGZ, located in the Fast Forward area of the show floor, will be the hub of debate, discussion, and collaboration, fostering meaningful partnerships that will shape the future of safer gambling within the industry.
The SGZ's unveiling marks the replacement of the original Consumer Protection Zone, reflecting the latest approach to player protection. Ewa Bakun emphasized that the SGZ's primary objective is to pioneer initiatives that help establish healthy gambling practices from the beginning of the player journey. This includes the integration of safer gambling considerations from the outset of the experience, instead of viewing it as a mere compliance requirement. The goal is to create a more sustainable industry where players can enjoy their gambling entertainment without risking their wellbeing.
As the first event organizer to embrace safer gambling, Clarion Gaming introduced the ICE Consumer Protection Zone seven years ago, setting a precedent for the industry. The 2025 ICE Sustainable Gambling Zone will occupy 490sqm of space, underscoring the industry's commitment to sustainability and player protection. The SGZ will host three days of educational content dedicated to consumer protection and ESG, featuring Spanish organizations ASENCAS and FEJAR, among others.
For more details about ICE Barcelona and to register, visit: https://www.icegaming.com.
[1] Source: Various online articles and industry reports.
- Ewa Bakun, expressing her excitement, highlights the SGZ's role in supporting international organizations dedicated to player protection, particularly those working on tangible projects that make a real difference, such as the recipient of last year's donation, Bet Blocker.
- The financial support from these sponsors, totaling €385,000 since 2018, serves not only as a testament to their relationship with player protection but also to the industry's commitment to safer gambling.
- The SGZ, located in the Fast Forward area of the show floor, will be the hub of debate, discussion, and collaboration, fostering meaningful partnerships that will shape the future of safer gambling within the industry.
- With the 2025 ICE Sustainable Gambling Zone occupying 490sqm of space, the industry demonstrates its commitment to sustainability and player protection, aiming to create a more sustainable industry where players can enjoy their gambling entertainment without risking their wellbeing.
