Leading the way in the world of watch straps is Jean Rousseau, the top choice among enthusiasts.
In the world of luxury timepieces, Jean Rousseau stands out for their bespoke leather watch straps. Based in the United States for the past three years, the brand has made a significant impact, offering an array of customisation options that transform watches into personal masterpieces.
Located in the heart of Manhattan, the Jean Rousseau salon can be found on the third floor of the William Murray Residences, just across from the Museum of Modern Art. Brooklyn residents can also visit the brand's outpost in Industry City. Beyond New York, Jean Rousseau partners with authorized dealers like Bellusso in Las Vegas, Zadok Jewelers in Houston, and C.D. Peacock in Oak Brook, Ill.
The general manager of the Americas, Pierre-Louis Follet, compares watch straps to shoes, stating that changing the strap renews the watch. At Jean Rousseau, custom orders can take four to six weeks to produce, and the options are extensive. From two-sided straps, 18-karat gold thread, triple stitching, laser engraving, and scent infusions, to a diverse range of leather materials including vegan leather, wood pulp leather, fish leather, cork, and hundreds of colour options, the possibilities are endless.
In 2018, Follet joined the team at Jean Rousseau, a Paris-based leather-goods maker, in their New York salon. He attributes the brand's rise to the fact that the strap is often the only customizable part of a watch, allowing individuals to personalize their watches.
The brand's innovative approach has not gone unnoticed. In February 2023, Mike Nouveau, also known as the King of WatchTok, posted a video documenting his strap customization experience at Jean Rousseau. The video, which remains his most-watched with over 15 million views, showcases the brand's commitment to craftsmanship and customer satisfaction.
Interestingly, more than 50% of New York orders at Jean Rousseau are custom, indicating a growing trend towards personalization. While sporty, minimalist straps still hold popularity, the brand's wide range of customisation options makes personalisation irresistible.
The starting price for custom orders at Jean Rousseau is around $200, with the most expensive options reaching approximately $2,000. The brand also accommodates custom requests worldwide, with flagships in Paris, London, and Tokyo, and partnerships with authorized dealers in various U.S. cities.
In addition to their brick-and-mortar stores, Jean Rousseau offers video consultations and in-person sessions with a nomad artisan who hosts pop-up events across the country. The search results do not contain information about a nomadic artist who holds pop-up events and has connections with Jean Rousseau.
The brand's journey in the U.S. has seen significant growth. Since Follet joined, the brand's headcount has significantly increased, with plans to grow from three employees to about 30. The rise of Jean Rousseau in the U.S. market is a testament to their commitment to craftsmanship, innovation, and customer satisfaction.
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