legislation proposed in Brazil aims to restrict influencers and athletes from advertising betting platforms
Chillaxing with a Spin: Brazil's Fresh Take on Sports Betting Ads
Looks like Brazil is stepping up its game when it comes to sports betting ads, thanks to a slick new proposal by Senator Carlos Portinho. This plan, set to hit the floor by mid-May, is all about reining in those pesky betting promotions, especially targeting the young 'uns, through stricter control over advertising formats and content.
Need-to-Know Facts
- Celeb-Free Zone: Active athletes, influencers, and celebs would be axed from betting ads. Retired athletes, though, can still grab the spotlight, provided they hung up their cleats long ago[1][3].
- License Display: Ads would need to flaunt their official license numbers issued by Brazil's Ministry of Finance, just to keep the unlicensed operators at bay[3].
- TV Time Limits: Betting commercials can only air between 9 p.m. and 6 a.m., and during sports events, they can pop up no more than five minutes before or after the games[3].
- Caveat Emptor: Ads must feature warnings about the hazards of gambling, like addiction and financial woes[3].
- Sponsorship's a Go:While advertising restrictions are in place, sponsorship deals with football clubs, tournaments, and broadcasters will remain untouched[3].
So, why the clampdown on sports betting ads in Brazil? Well, according to Portinho, it's all about making it harder for those ads to reach the kiddos and teenagers[2]. The senator made it crystal clear that these rules won't interfere with sponsorship deals, so football clubs, tournaments, and broadcasters can still collab with betting operators without worrying about violating the new rules.
The proposal is part of a larger push in Brazil to regulate the sports betting industry better. In 2023, the country cemented the legality of fixed-odds sports betting and welcomed new operators with open arms. Since then, the sector has been skyrocketing, with snazzy ad campaigns and team sponsorships popping up all over the nation.
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Sources:[1]: Link 1[2]: Link 2[3]: Link 3
- Despite the crackdown on sports betting ads, sponsorship deals with football clubs, tournaments, and broadcasters remain unaffected, as stated by Senator Carlos Portinho.
- Brazil's Senator Carlos Portinho is planning to restrict the appearance of active athletes, influencers, and celebrities in sports betting ads, but retired athletes may still feature.
- Under the proposed regulations, sports betting ads in Brazil will be required to display their official license numbers issued by the Ministry of Finance and adhere to specific time limits for airing on television.
- In line with the proposed regulations, gambling ads in Brazil will be required to include warnings about the potential risks of gambling, such as addiction and financial problems.
