Live stream discussion on automotive logistics trends for the year 2025: Examining trade adjustments, tariffs, and technology's impact on restructuring supply chains
In the face of an era marked by uncertainty and protectionist threats, the automotive industry is forced to adapt and evolve. According to Christopher Ludwig, chief content officer of Automotive Logistics, this is especially true for automotive logistics.
Amidst this challenging landscape, Nissan is making significant strides in utilising digital tools to keep pace with fast-changing tariffs, policy shifts, and compliance regulations, particularly in North America. Gerardo de la Torre, regional senior director of Supply Chain Management at Nissan Group of Americas, is at the helm of this digital transformation.
De la Torre's strategy involves digitalising and embedding compliance within Nissan's supply chain transformation. This approach enables the company to navigate rapidly changing tariffs, policy shifts, and reporting requirements in North America, integrating compliance directly into digital supply chain processes to enhance agility and resilience.
De la Torre's team is also focusing on pinpointing and prioritising external threats of supply chain disruptions, such as potential tariffs, using digital tools. To further bolster its resilience, Nissan is strongly positioning itself with its suppliers and dedicating resources to internal and external factor analysis to develop solutions to these factors.
Over the past 12 months, Nissan has partnered with five specialists in IT and AI technology to drive this digital transformation. De la Torre stated that technology and AI-driven supply chain visibility is helping Nissan to ensure more balanced supply and demand flows and keep capacity aligned.
The benefits of this digital-first approach were the focus of the first Automotive Logistics livestream of 2025, which discussed key market trends, trade policy impacts, supply chain resilience, and strategic supply chain shifts facing North America and Europe.
Nissan's dedicated SCM team works closely with the supply chain innovation department, as well as key external partners, to launch digital innovation solutions that can enable Nissan and its suppliers to comply with the law. In a nutshell, Nissan is using digitalisation as a way of coping with uncertainty, focusing on long-term vision, and adapting to instability in the automotive industry.
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