Luke Littler's substantial monetary assets unveiled as the 18-year-old darts prodigy's net worth anticipates significant growth in the coming year.
Luke Littler, the reigning World Darts Champion, has seen his financial success continue to grow, despite facing challenges in securing trademark protection in the United States.
In the UK, Littler already has similar trademark protection for his name and moniker, "Luke the Nuke Littler." This protection has been instrumental in his substantial income from the sale of his playing kit, hoodies, darts sets, t-shirts, and signed photographs. His latest annual accounts for 2024 reveal a cash reserve of £1,074,971 in his sports firm, Luke Littler Darts Ltd.
Annual accounts for 2025 are expected to show even better financial results for Littler, as his merchandise business continues to thrive. To manage this income, Littler has set up a separate firm away from his darts winnings outfit.
Despite his success, Littler has faced obstacles in securing trademark protection in the US. His application to the United States Patent and Trademark Office (USPTO) for the right to sell goods using the moniker "Luke the Nuke Littler" was recently denied. The denial aims to prevent bootleggers from using Littler's moniker and cashing in on his fame.
However, the denial was not due to a lack of demand for Littler's merchandise in the US. Rather, it was due to issues with his application, including failure to provide a correct email address, confirm his identity, and appoint a US legal team. The USPTO has given Littler six months to remedy these problems, as stated in the "Notice of Provisional Full Refusal" ruling.
Littler, an ambitious teenager, has also recently set up a property firm. His ventures outside of darts demonstrate his entrepreneurial spirit and his ambition to build a lasting business empire.
Despite the setbacks in the US, Littler's career in darts has continued to flourish. He was defeated 7-4 by Luke Humphries at Alexandra Palace in London in the World Darts Championship final of 2024, but he quickly bounced back, scooping £200,000 in prize money after making it to the final. In January 2025, Littler once again lifted the trophy, securing his place as the reigning world champion.
However, Littler's financial success has not been without its challenges. He has creditors of £383,329, with a significant portion likely to be owed to the tax office. Despite these challenges, Littler's determination and entrepreneurial spirit continue to drive him forward.
Littler's merchandise shop, The Nuke Merchandise Shop, is now open online, allowing fans from around the world to purchase his merchandise. As Littler continues to navigate the challenges in the US, his merchandise shop is a testament to his enduring popularity and the strength of his brand.
