Luxurious Emporio Armani 'Corner Shop' at Selfridges offers a stylish blend of fashion, floral arrangements, and delectable sweets
Emporio Armani Opens New London Store at Selfridges Corner Shop
Giorgio Armani's latest outpost, Emporio Armani, has opened today at Selfridges' 'Corner Shop' in London. Located at 400 Oxford St, London W1C 1JS, the store evokes a distinct Armani aesthetic, characterized by monumental minimalism, Milanese elegance, and warmth.
The store will feature installations such as Armani/Fiori, an arm of the label that creates floral displays inspired by the Japanese art of Ikebana. Visitors can also expect to find an outpost of the Armani/Libri bookstore, offering a curation of books spanning fashion, design, and architecture. Two of the titles on sale are Stefano Boeri's Gio Ponti e Milano and Josh Sims' Icons of Style.
The Armani/Dolce outlet will be present, offering the latest Armani/Dolci by Guido Gobino collection and serving hot drinks and pastries. The store will centre around the house's S/S 2025 collections for men and women, a trans-seasonal denim offering, and an array of accessories.
Subscribing to the newsletter on the Emporio Armani website provides daily inspiration, escapism, and design stories. The store's website is accessible at armani.com.
The idea to relocate the Emporio Armani shop unit to the Selfridges Corner Shop in London was made by the brand's management, and the unit is scheduled to close in June 2024. Emporio Armani at Selfridges Corner Shop is open until March 9, 2025.
The design of the store is inspired by Emporio Armani's Milanese concept store at Manzoni 31. The 'Corner Shop' space has previously been taken over by Prada, Loewe, Jacquemus, On, and Celine.
The store will also offer a rich assortment of pralines, delicate chocolate discs, and 'Giandujotto', a hazelnut chocolate that originates from Piedmont. The Emporio Armani store at Selfridges Corner Shop is a must-visit for fashion enthusiasts and chocolate lovers alike.
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