Luxury jeweler Maison Boucheron debuts its inaugural Las Vegas store at the Fontainebleau Resort Casino.
Las Vegas (Dec 17, 2024) - Moving Steps Ahead, Maison Boucheron Debuts in Sin City
Breaking new ground in the heart of glitz and glamour, Maison Boucheron unveiled its first and exclusive boutique in bustling Las Vegas on December 17, 2024. The luxurious establishment set up camp at Fontainebleau Las Vegas, a resort renowned for attracting discerning globetrotters and shopaholics alike.
The resort, opened on December 13, 2023, has swiftly secured its spot as a premier hotspot for luxury enthusiasts, thanks to its retail area spanning across two floors.
Joining the ranks of leading brands, the French jewelry powerhouse takes its first stride inside the US luxury market with this 1,560 square feet boutique, following the inauguration of its first New York boutique in September 2024. Known for its electrifying nightlife, world-class entertainment, and high-end shopping, Las Vegas plays host to a multitude of elite brands and their fan base.
Boucheron boutiques are not mere stores to purchase jewelry pieces; they embody the Maison’s family spirit. Inspiring a warm, inviting ambiance, these spaces encourage customers to feel right at home as they peruse Boucheron’s collections. This homely vibe is achieved by incorporating thoughtfully designed and carefully chosen details, such as round tables that bring clients together.
Every Boucheron boutique presents a unique charm and character, with each new location welcoming handpicked pieces that enhance the boutique’s atmosphere. The cooperation between design elements and top-notch craftsmanship reflects the same care and attention devoted to creating a home.
Taking inspiration from its Parisian architecture at Place Vendôme, the boutique boasts a striking glass façade in Boucheron’s famous green hue, creating a fascinating, mirrored effect that adds an extra touch of elegance to the casino level of Fontainebleau. Other iconic design elements, such as the grosgrain motif, reminiscent of Boucheron’s couture background, and the emerald cut, evoking the shape of Place Vendôme from above, further accentuate the boutique’s aesthetic. Art Deco influences are prominent, with geometric forms, vibrant colors, and ornamentation dominating the décor. These elements seamlessly blend Boucheron’s Parisian legacy with the lively spirit of Las Vegas, casting a radiant glow over the entire space.
The VIP area embraces the codes of Boucheron’s Jardin d'Hiver, reinterpreted with a sin city twist, featuring a color palette that includes metallic, orange, blue, and green. This room features a floral-motif wallpaper that Boucheron sourced from Atelier d'Offard, a French company famous for blending traditional 18th-century techniques with modern technology.
To further bring the natural theme of the VIP area to life, Boucheron chose the works of Franco-Swiss photographer and artist Erwan Frottin. Frottin’s botany, arts, and color theory-inspired pieces add a touch of sophistication and allure, complementing the room’s design. The pièce de résistance in the VIP area, however, is the unique coffee table, sporting a 100% handcrafted surface finish developed by German design studio Ilot Ilov. OSIS combines salt crystals and color pigments on wood to create mesmerizing, one-of-a-kind motifs.
This new Las Vegas boutique champions iconic collections like Quatre, Serpent Bohème, and bridal pieces, along with an exclusive selection of high jewelry pieces.
BoucheronFounded by Frederic Boucheron in 1858, the luxury jewelry brand's rich history stretches through four generations of direct descendants. A trailblazer in haute joaillerie and jewelry design, Boucheron epitomizes excellence while pushing the boundaries of classic French craftsmanship. The Maison continues to create modern classics and is part of the global Luxury conglomerate Kering.
Fontainebleau Las VegasFontainebleau Las Vegas is an iconic 67-story luxury resort featuring 3,644 hotel rooms and suites, 550,000 square feet of versatile event spaces, a plethora of gourmet dining options, alluring pools, pulsating nightlife, a rejuvenating spa, and fitness facilities. The resort, certified as "Green" with three Green Globes, offers guests a seamless experience as they navigate its amenities. Strategically positioned next to the newly expanded Las Vegas Convention Center West Hall, Fontainebleau Las Vegas partners with Fontainebleau Development and Koch Real Estate Investments to usher in a new era of luxury and hospitality on the Vegas strip.
Address: 2777 S. Las Vegas Blvd., Las Vegas, NV 89109
- The Maison Boucheron boutique, set within the Fontainebleau Las Vegas resort, seamlessly blends the French jewelry brand's Parisian legacy with the lively spirit of Las Vegas, appealing to both luxury enthusiasts and discerning shoppers in Sin City.
- In the heart of Las Vegas, Boucheron's 1,560 square feet boutique invites customers to feel at home, as they peruse collections inspired by the Maison’s family spirit and enhanced by thoughtful design elements such as round tables that cater to the passing of time together.
- Joining leading brands at Fontainebleau Las Vegas, the renowned French jewelry powerhouse Boucheron continues to push the boundaries of classic French craftsmanship, showcasing its iconic collections like Quatre, Serpent Bohème, bridal pieces, and an exclusive selection of high jewelry pieces in the entertainment city of Las Vegas.
