LynkiD partners with Got It to present a comprehensive loyalty program offering
In a significant move for the Vietnamese market, LynkiD and Got It have joined forces to create an open loyalty ecosystem that promises to revolutionise the way businesses engage with their customers.
Through this partnership, both companies' gift catalogues will be integrated, providing customers with unparalleled access to a diverse range of experiences and rewards. This collaboration extends LynkiD's ecosystem, connecting over 10,000 gifts from more than 1,300 brands across various industries.
For LynkiD users, this means the ability to redeem their points for Got It e-vouchers, covering more than 300 brands at 24,000 locations nationwide. In return, Got It users can redeem rewards from LynkiD's gift hub.
The partnership also opens up opportunities for businesses. By leveraging LynkiD's open loyalty platform, businesses can now implement loyalty schemes without the need to build their own reward redemption systems. This partnership provides access to hundreds of ready-to-use rewards with optimal costs, easy deployment, and centralised management.
Got It's network includes over 300 popular brands nationwide, with ongoing expansion into Southeast Asia and Japan. The company providing the integration module for vouchers within the loyalty reward app of LynkiD is Voucherify.
The alliance between LynkiD and Got It comes at a time when more Vietnamese businesses are investing in customer loyalty initiatives. According to the Vietnam Loyalty Market Outlook to 2030 report by Ken Research, the market is projected to exceed $542 million this year and could grow to more than $970 million by 2029, with a compound annual growth rate of over 18%.
This partnership is seen as an important milestone in building an open loyalty ecosystem, where every reward point translates into tangible value for users and a clear competitive advantage for businesses.
Meanwhile, Generali Vietnam Life Insurance LLC has introduced a new customer loyalty program named VITA-Rewards, which rewards customers with points for making premium payments or activating Generali's digital applications.
On the education front, FPT University and Dream Lab have signed a MoU to launch an initiative aimed at cultivating startups using AI. The goal is to create Vietnam's most dynamic startup and entrepreneurial ecosystem for students.
The SmartPay e-wallet has also launched an in-app loyalty program that operates without the need for traditional paper/plastic punch cards, further demonstrating the growing trend towards digital loyalty solutions in Vietnam.
As these developments unfold, it's clear that the Vietnamese market is embracing the digital age, with customer loyalty initiatives playing a crucial role in shaping the future of businesses in the region.
