McDonald's resurrects classic Happy Meal characters for adult-oriented meal offerings
McDonald's Brings Back McDonaldland and Introduces New Offerings
McDonald's is making a splash in the fast-food industry with its latest announcements. The iconic fast-food chain is reviving its McDonaldland brand, which was last seen in the 1990s, and introducing new menu items and merchandise.
The revival of McDonaldland marks a return of beloved characters like Ronald McDonald, Grimace, Birdie, Hamburglar, Mayor McCheese, and the Fry Friends. The McDonaldland Meal, set to be rolled out on Aug. 12, will include collectible tins with postcards and stickers inspired by these characters.
The McDonaldland Meal offers customers a choice between a Quarter Pounder with cheese or 10-piece Chicken McNuggets, fries, and a mystery-flavoured Mt. McDonaldland Shake. The shake is a nod to the fictional universe's volcano and its blue lava and pink clouds.
In addition to the McDonaldland Meal, McDonald's is also introducing new drink options, including cold brews and refreshers, at more than 500 of its U.S. restaurants beginning Sept. 2. This move is part of the fast-food giant's plan to expand AI to streamline customer orders.
McDonald's has partnered with Pacsun and Away to create limited-edition McDonaldland merchandise. The collection includes luggage tags, sweat sets, and more, and will be available to customers beginning Aug. 12.
The fast-food chain has a history of launching limited-time meals to attract more customers. For instance, the Grimace Birthday Meal was introduced earlier this year. However, McDonald's did not immediately respond to a request for comment regarding the new offerings.
It's not all fun and games, though. In July, a Ronald McDonald statue was stolen from a Nesquehoning fast-food restaurant, and no suspects have been publicly disclosed. Despite this setback, McDonald's seems determined to bring back the magic of McDonaldland for its customers.
Stay tuned for more updates on McDonald's new offerings and the return of McDonaldland.
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