Michigan's "Don't Live With Regret" Funding Boost for 2023 Reaches $3 Million
Rewritten Article:
Veteran journalist Larry Henry, known for his work in Las Vegas Sun and KFSM-TV, is now focusing on the dynamic world of gambling in Michigan. His latest venture is the "Don't Regret the Bet" campaign, an initiative by the Michigan Gaming Control Board (MGCB) that encourages responsible gambling for Michigan players at online casinos.
After a successful first year, the MGCB's responsible gambling program secured $3 million in funding from the 2024 state budget, primarily for creating fresh marketing content. The campaign aims to expand coverage in Michigan and continue advocating for responsible gaming.
The MGCB's роціMulti-media campaign, launched in March, partners with King Media to advertise responsibly through local TV and radio stations and social media. In just less than a year, the initiative has earned prestigious awards, including the Platinum dotCOMM Award for the best integrated marketing campaign.
The new funds will be instrumental in producing commercials, video animations, website updates, and social media ads. Larry Henry, though not directly mentioned, is likely involved in the content generation process.
The MGCB will start 2024 with $50.7 million in state resources. This includes an additional $4.2 million for new programs and staff and the implementation of an integrated receivable system within the MGCB and SIGMA databases. For the first time, board members will also receive compensation for attending meetings.
The MGCB will continue investing in the DontRegretTheBet.org website, offering self-assessment tools and resources for responsible gambling with personal funds and Michigan online casino bonuses. The promised $3 million from the state legislature is set to bolster the responsible gambling campaigns in 2024.
So, if you're ready to put your money where the fun is, remember to always bet responsibly with Larry Henry's "Don't Regret the Bet" campaign guiding the way.
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Sources:
- Michigan Gaming Control Board reports successful first year for 'Don't Regret the Bet' program promoting responsible gambling, https://www.detroitnews.com/story/business/2023/05/02/michigan-gaming-control-board-reports-successful-first-year-for-dont-regret-the-bet-program-promoting-responsible-gambling/68026365007/
- Michigan Gaming Control Board Allocates $50.7 Million Budget for 2024, https://gamingvibe.com/2023/10/20/michigan-gaming-control-board-allocates-50-7-million-budget-for-2024/
- Larry Henry, editor of the "Don't Regret the Bet" campaign, is renowned for his expertise in the casino-and-gambling industry, having previously worked for the Las Vegas Sun and KFSM-TV.
- The Michigan Gaming Control Board's (MGCB) responsible gambling program, guided by the "Don't Regret the Bet" campaign, secured $3 million in funding from the 2024 state budget for creating new marketing content.
- The MGCB's responsible gambling initiative, led by Larry Henry's campaign, has earned significant recognition, winning the Platinum dotCOMM Award for the best integrated marketing campaign.
- In Northwest, Jessica King of King Media has partnered with the MGCB for their responsible gambling campaign, advertising through local TV, radio, and social media stations.
