Minimalist logo design style continues to dominate fashion industry, causing another brand to revamp its visual identity
In a move that has sparked debate among design enthusiasts, fashion brand & Other Stories has unveiled a new logo that has been met with both praise and criticism. The new design, which was developed under the creative direction of Jonathan Saunders, marks a departure from the brand's previous calligraphic logo, opting instead for a uniform typewriter-style serif design.
The new logo, characterised by its clean and stuffy feel, has been criticised for being generic and lacking personality. Some users on Reddit have expressed their disappointment, stating that the new design does not feel like an upgrade compared to the old logo, which was known for its chunky script font and bespoke appeal that conveyed an elevated and chic image. One user even commented that the new logo is an "overcorrection" that lost the brand's identity.
Another concern raised by design enthusiasts is the growing trend towards minimalist designs, which is affecting various industries, including fashion and tech. Critics argue that this trend results in generic, characterless designs becoming commonplace, leading to a loss of individuality and uniqueness among brands. The new logo for & Other Stories is seen as an example of a rebrand going too far in adopting this trend.
However, there is hope that brands will soon embrace more creative design solutions. Despite the criticism, some believe that the new logo will grow on consumers, and that & Other Stories will find a way to preserve its unique identity within the minimalist aesthetic.
The controversy surrounding the new logo has caused a stir in the fashion world, with many discussing the implications of minimalist designs on brand identity. As & Other Stories navigates this challenging period, it remains to be seen whether the brand will be able to strike a balance between staying true to its roots and adapting to the current design trends.
One aspect of the new logo that has received mixed opinions is its improved legibility. While some appreciate the clarity it offers, others feel that it lacks the character and charm of the old logo. One user on Reddit even criticised the new logo for having "awful kerning."
In conclusion, the new logo design for & Other Stories has been met with a mixed response from design enthusiasts. While some appreciate the clean and uniform feel, others feel that it lacks personality and character. The controversy surrounding the new logo raises important questions about the balance between staying true to a brand's identity and adapting to current design trends. Only time will tell whether & Other Stories will find a way to strike this balance and preserve its unique appeal.
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