Mona Lisa undergoes a Malayali transformation in Kerala Tourism's Onam promotional initiative.
The Malayali Mona Lisa, an AI-generated artwork, has taken the internet by storm. This captivating piece, shared on Kerala Tourism's social media platforms, has become a social media sensation within hours of its release.
The Malayali Mona Lisa is a unique interpretation of Leonardo da Vinci's Mona Lisa, dressed in traditional Kerala attire. She is draped in an off-white kasavu saree, and her hair is adorned with jasmine flowers, a common sight during the harvest festival of Onam.
The Malayali Mona Lisa campaign is part of Kerala's broader efforts to increase its profile and attract tourists using imaginative campaigns. The artwork, created by Bangalore-based artist and AI art creator Sidharth Srinivasan, symbolises a graceful welcome to discover Kerala at its festive best during Onam.
The timing of the campaign coincides with the anniversary of the Mona Lisa theft from the Louvre in 1911, adding an intriguing twist to the digital promotion.
The Onam promotions run from August 26 to September 5 and end with Thiruvonam, the most significant day of the harvest festival. The campaign, carrying the tagline "Kerala Tourism - Timeless. Graceful. Iconic.", aims to showcase Kerala at its festive best and increase tourist arrivals during the season of colour, feasts, and tradition.
Tourist arrivals in Kerala, both domestic and international, have been rising steadily due to striking visuals and global cultural references. The Malayali Mona Lisa campaign has been successful in boosting Kerala's profile and attracting tourists, contributing to the state's digital strategy to boost its profile as a year-round destination.
As the Malayali Mona Lisa retains Mona Lisa's timeless expression, it serves as a testament to the enduring allure of both the original artwork and the vibrant culture of Kerala. The Malayali Mona Lisa is not just a digital campaign; it's a symbol of the rich cultural fusion that Kerala embodies.
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