Consumers Preferdomestic Electric Vehicles Over 'Made in China' Models - Most people show little interest in electric vehicles manufactured in China.
In a recent survey conducted by the international management consulting firm Boston Consulting Group (BCG), around 9,000 participants from ten countries, including the USA, China, Germany, Spain, France, UK, Italy, Netherlands, Norway, and Brazil, were asked about their intentions to buy an electric car.
The survey revealed that only 7% of US participants expressed openness to buying a Chinese electric car. However, the survey did not provide information about the reasons for the reservations about Chinese vehicles in the US.
On the other hand, the survey found that approximately 16% of German consumers are considering buying a Chinese electric car. This figure is higher than that of the USA, and it suggests a growing interest in Chinese electric cars in Europe. It's worth noting that high brand loyalty is observed in Germany regarding electric cars, but the survey did not provide information about the brands of electric cars that are popular in Germany.
The UK, Italy, and the Netherlands have higher percentages of consumers considering Chinese electric cars compared to Germany. Specifically, 15% of UK consumers, 14% of Italian consumers, and 11% of Dutch consumers are considering purchasing a Chinese electric car.
Meanwhile, Chinese electric car manufacturers are pushing onto the European market. At the upcoming IAA Mobility in Munich, several Chinese companies will present their latest models. BYD, Xpeng, Leapmotor, GAC (with its Aion brand), and Hongqi are among the Chinese electric car manufacturers showcasing their vehicles in Munich.
Xpeng, for example, is showcasing new models like the G6 and G9, while BYD is expanding production in Hungary. GAC presents the Aion V and Aion UT, and Leapmotor is displaying its B05 model at the event.
The survey did not specify the brands of the Chinese electric cars being considered by the participants, so it remains to be seen which Chinese manufacturers will make significant inroads into the European market. As the demand for electric vehicles continues to grow, it's likely that we will see more Chinese electric car manufacturers entering the European market in the coming years.
