Native footwear brand Allbirds selects independent New Zealand creative agency as its head creative agency
Allbirds, the popular sustainable footwear brand, is marking its birthday with a series of exciting collaborations and limited-edition releases.
The brand, founded by Tim Brown in 2016, has come a long way since its inception. Initially, Allbirds worked with multiple creative partners to refine its unique style and mission. One of these partnerships was with Uncommon, which showcased the lightweight nature of Allbirds' footwear through a global campaign.
In recent years, Allbirds has named Wrestler as its lead creative agency, a partnership that started after the brand's collaboration with Anomaly on the "Meet Your Shoes" campaign in 2018. Wrestler and Allbirds have been working together ever since, with Wrestler now officially designated as the brand's lead creative agency.
Allbirds has also partnered with other entities for limited-edition releases. One such collaboration is with the National Audubon Society, a non-profit organisation dedicated to protecting birds and the places they need. The partnership resulted in a limited-edition product, a testament to Allbirds' commitment to sustainability and conservation.
Another exciting partnership is with Shake Shack, the renowned burger chain. This collaboration led to the release of a limited-edition product, further expanding Allbirds' product range.
To celebrate its birthday, Allbirds has launched a limited release available only on Instagram. This exclusive collection is a treat for Allbirds fans, offering a unique opportunity to own a piece of the brand's history.
Allbirds' journey is a testament to the power of collaboration and innovation. As the brand continues to grow, we can expect more exciting partnerships and limited-edition releases that reflect its commitment to sustainability and style.
