NBC News accelerates its presence in Latin America with regional broadening efforts
NBC News Now, the streaming news service from NBC Universal, has made a significant move by expanding its international distribution to Latin America. The service, which has been available in Europe for some time, is now accessible in Mexico and Brazil.
This expansion marks a notable milestone as NBC News Now becomes the first U.S.-based news channel available on Samsung TV Plus in these territories. The service is already available on NBCNews.com and the NBC News app, but this latest move signals a commitment to reaching a broader global audience.
The decision to expand into Latin America follows a record-breaking period for NBC News Now. The service saw a surge in viewership during the U.S. presidential election week, delivering its best day on record with over 100 million views on Election Day. This performance was further bolstered by a strong third quarter, which set the stage for the current expansion.
However, it's worth noting that NBC News Now is not yet available on every free, ad-supported streaming platform in the U.S. Nor is it currently distributed in the United States as part of this expansion. The specifics of the operations in Latin American countries, including Mexico and Brazil, are not yet clear, with no information available about the person or group responsible for these operations.
Despite these gaps in information, the expansion of NBC News Now into Latin America is a clear indication of the service's growing global presence. The move is also a testament to the demand for reliable, quality news content, particularly in times of political upheaval and uncertainty.
As NBC News Now continues to grow, it will be interesting to see how the service adapts to the unique cultural and political landscapes of the regions it enters. For now, however, the focus remains on delivering high-quality news content to a global audience.
