NeoGames, a subsidiary of Aristocrat Interactive, will provide iLottery solutions to the Michigan Lottery.
Diving into Aristocrat Interactive's Deal with the Michigan Lottery
prepare yourself, folks! Online gaming juggernaut Aristocrat Interactive, via its NeoGames division, just inked a massive six-year agreement with the Michigan Lottery. Starting from July 2026, this deal comes packed with options for six additional one-year extensions. Get ready to roll the dice on some serious iLottery action!
Expanding NeoGames' Legacy with the Michigan Lottery
Mark this moment as the next chapter in NeoGames' longstanding relationship with the Michigan Lottery. The company, now under Aristocrat Interactive's wing, first partnered up with the lottery back in 2014, supporting their iLottery program with a stack of iLottery goods supplied by NeoGames Studio. This new agreement? It takes that bond to the next level!
What's in store for the Michigan Lottery? A whole buffet of enticing games, from eInstant games to draw-based games, and more delightful treats developed by NeoGames Studio. At the same time, the lottery will hold onto its beloved iLottery pillars: NeoSphere, NeoDraw, NeoCube, NeoEngage, and the rest of Aristocrat Interactive's treasure trove of iLottery solutions.
A Step Forward in Innovation
Aristocrat Interactive will also sprinkle some magic dust on the Michigan Lottery by providing a brand-spankin' new website and mobile app, working alongside software experts Gambyt to bring unparalleled iLottery gaming experiences. The supplier will also take charge of customer relations, managing promotions, and handling customer communications.
That's not all! Aristocrat Interactive will pull out all the stops with top-notch managed services, including staffing, customer service, payments management, third-party integration, compliance, and responsible gameplay solutions.
Two for Two: Aristocrat Interactive's Winning Streak
This deal marks Aristocrat Interactive's second straight US contract. Are they on a hot streak or what?
A Trailblazer in the Making: The Michigan Lottery
Chris Shaban, Aristocrat Interactive's managing director, gave the Michigan Lottery a well-deserved shout-out, calling them a "trailblazer" for being among the first to offer eInstant games as part of their iLottery offerings. Since then, they've been steadfast in their commitment to innovation.
Suzanna Shkreli, a commissioner for the Michigan Lottery, expressed her delight with the partnership, describing it as a clear demonstration of their dedication to staying at the cutting edge of iLottery innovation and continuing to generate vital funding for prizes and public education in the state.
With an eye for excellence, Shkreli lauded Aristocrat Interactive as a reliable partner, affirming their global reputation for delivering the best technology, comprehensive player services, and engaging content for lotteries the world over. She was confident this new deal would help the Michigan Lottery continue to lead the charge in the digital iLottery landscape.
Sources:
[1] BusinessWire - Aristocrat Interactive Expands Leadership in U.S. iLottery Market with Powerful Partnership with Michigan Lottery[2] Michigan Lottery Release - Carol McClintock Returns to Michigan Lottery as Deputy Executive Director[3] MLive - Michigan Lottery launches new online games backed by Aristocrat Technology[4] Online Poker Report - Michigan Lottery re-ups deal with NeoPollard for iLottery services
In this partnership, Aristocrat Interactive's NeoGames division will extend their long-term relationship with the Michigan Lottery, offering not just iLottery goods, but also sports betting and casino-and-gambling solutions, such as eInstant games, draw-based games, and lotteries (BusinessWire).
Aristocrat Interactive, with the help of software experts Gambyt, will develop a new website and mobile app, bringing a wide range of casino-and-gambling experiences to the Michigan Lottery (Michigan Lottery Release).
