New Lead Appointed as Global Chief Innovation Officer at GroupM
In a significant move to bolster its innovation efforts, the WPP media agency network GroupM has appointed Krystal Olivieri as its Global Chief Innovation Officer. The exact date of her promotion is not publicly specified.
Olivieri's role will focus on promoting, enhancing, and streamlining GroupM's products and solutions. She will be responsible for centralizing and scaling up the existing pockets of innovation within the media agency network.
The creation of this new position was driven by the need to unify and amplify GroupM's entrepreneurship, aiming to provide clients with innovative solutions developed within the network. GroupM is using its scale to differentiate its innovation offerings.
Olivieri explained that the idea for her new role came from the existence of "incredible pockets of innovation and entrepreneurship" within GroupM. She will work in collaboration with GroupM's agencies and partners to bring together innovation across the business.
GroupM is investing in innovation with this appointment. The new role aims to scale up innovation within the company, with the intention of centralizing GroupM's innovation efforts. This centralization is expected to help GroupM's media agency network provide clients with unique and cutting-edge solutions.
The new appointment is part of the ongoing evolution of GroupM's media agency network. Olivieri's focus on GroupM's products and solutions aligns with the company's goal of looking to provide innovative solutions to its clients.
This strategic move by GroupM is expected to position the company at the forefront of media innovation, providing clients with a competitive edge in today's rapidly changing digital landscape.
