New Loyalty Program Introduced at Virgin Hotels Las Vegas Casino and Resort: Cherry Rewards Debuts
Las Vegas, Baby! 💰
Here comes the hotly anticipated Cherry Rewards loyalty program at Virgin Hotels Las Vegas, part of the fabulous Curio Collection by Hilton, kicking off this March. The grand finale of the property's transitioned casino operations, Cherry Rewards signifies a blissful integration to deliver an unmatched, extraordinary experience for you, dear guest.
Chart a new course for casino loyalty in Sin City with Cherry Rewards. This all-inclusive loyalty program lets you earn and cash in points almost wherever you drop some cash throughout the resort, whether it's dining, the resort pool, retail, or, of course, gaming. Delve into a world where every win is worth more, and every experience tickles your senses.
Cliff Atkinson, the gung-ho President of Virgin Hotels Las Vegas, grins with delight. "We've spent long, agonizing nights perfecting our baby—Cherry Rewards—so it'd bring something special to Las Vegas. This baby's gonna rock the industry and our casino like never before!"
Savoring simplicity? Cherry Rewards prides itself on transparency and minimal hassle. Expect straightforward ways of racking up points and zooming right through the levels. Plus, those rewards last longer, and you have more mouth-watering options to choose from than ever before!
Current Momentum members, strap in, because you're automatically on board as of March 5. Don't forget to snag your spankin' new card! Members must be squarely in their 21st year to join. More mouthwatering details, like tier matching, new member sign-ups, and upcoming promos, are going to be announced in a jiffy.
Starting March 20-23, newbies and vets alike are invited for a lavish launch weekend, crammed with entertainment and exclusive casino activities, including a $50,000 slot tournament. Cherry Rewards' members can skip the entry fee and get extra chances to win based on play. The top 50 players will cascade away with $50,000 worth of gratis slot play, with the big kahuna winning an astounding $25,000 in free spins! On Mar. 21, punk legend Danzig bursts onto the stage at the Theater, followed by alt-rock heroes The All-American Rejects on March 22, wrapping up the raucous weekend.
Stay tuned on Facebook, Instagram, and X for the latest deets.
What's the Lowdown on Virgin Hotels Las Vegas?
Virgin Hotels Las Vegas is a shimmering, off-Strip resort for the free spirit. The property features 1,500 posh chambers and suites spread across three towers, a 60,000-square-foot casino and sportsbook, and a blissful, five-acre desert pool oasis. Fiery live music and exhilarating entertainment venues abound, including the 4,600-capacity theater rocked by AEG Presents, the intimate 24 Oxford showroom, The Shag Room—a wild, seductive cocktail lounge, and the Event Lawn perfect for concerts and festivities. Savory bites abound, with celebrity chef hotspots like the legendary Nobu, delectable ONE Steakhouse, and oodles of beachside dining options. The property has proudly worn the AAA Four Diamond Award since its first year of operation. For additional info, check out www.virginhotelslv.com.
About Virgin Hotels
Virgin Hotels is a brash, playful hospitality brand that blends heartfelt service with a personalized stay experience, all powered by the rebellious spirit of Sir Richard Branson's influential Virgin Group. Each property harmonizes food, music, design, and culture with the local landscape, creating a vibrant and inclusive stomping ground for jetsetters and locals alike. The current roster boasts eight hotels, including London, Chicago, Dallas, Nashville, New Orleans, Las Vegas, Edinburgh, and New York, with Miami and Denver penciled in for 2027. Las Vegas, Miami, and Denver aren't the only locations on Virgin Hotels' menu—they're eyeing Boston, Los Angeles, Austin, Philadelphia, and Seattle for future developments! 👋🔥🎲🍹
- The grand launch of the Cherry Rewards loyalty program is happening at Las Vegas' Virgin Hotels, a resort renowned for its five-acre desert pool oasis and 60,000-square-foot casino.
- The integration of Cherry Rewards promises an unparalleled gaming experience, allowing guests to earn and redeem rewards while gambling, dining, shopping, or poolside.
- Cliff Atkinson, President of Virgin Hotels Las Vegas, proudly proclaims that Cherry Rewards will revolutionize casino loyalty in Las Vegas and the industry as a whole.
- Cherry Rewards simplifies the loyalty program process with transparent earning opportunities, fewer levels, and longer-lasting rewards, making every win more rewarding.
- Current Momentum members automatically join Cherry Rewards on March 5, with new members getting access to exclusive benefits, tier matching, new member sign-ups, and upcoming promotions.
- From March 20-23, a launch weekend featuring an exciting $50,000 slot tournament, live performances by Danzig and The All-American Rejects, and special casino activities await members and non-members alike at Las Vegas' Virgin Hotels, a Symbol of casino-and-gambling culture.
