New partnership announced: MediaCom will now handle media duties for Impossible Foods
Impossible Foods Launches Nationwide Expansion with "We Are Meat" Campaign
Impossible Foods, the brand known for its plant-based alternative to meat, has announced a significant expansion in the United States. The company, which targets beef-minded consumers, is seeking to broaden its appeal with a nationwide campaign titled "We Are Meat."
The national campaign, a part of Impossible Foods' expansion strategy, is being facilitated by MediaCom, Adweek's Global Media Agency of the Year. MediaCom is not only assisting Impossible Foods in its national campaign but also aiding the brand in its nationwide expansion.
The creative agency responsible for the "We Are Meat" campaign is Wieden+Kennedy Portland. The campaign features a voiceover from actor Scott Glenn, aiming to redefine the term 'meat's definition. However, the campaign is likely to be controversial among carnivorous-minded individuals.
Mindshare served as the marketing partner supporting Impossible Foods' national campaign, while GroupM's MediaCom took on the role as the media agency partner for the brand. No further comments were given regarding the relationship between Impossible Foods and MediaCom.
Impossible Foods produces plant-based proteins, offering a sustainable and environmentally friendly alternative to traditional meat. The brand's first national campaign is expected to generate buzz and attract new consumers to its plant-based products.
As Impossible Foods expands its reach, it continues to challenge the meat industry and promote a more sustainable food system. The "We Are Meat" campaign marks an exciting step in the brand's mission to make delicious, nutritious, and sustainable food accessible to everyone.
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