Next-generation retail payment system debuts in collaboration between Ingenico and Aurus
Cedar-IBSi Capital, a FinTech fund with ambitious goals, has made significant strides towards establishing itself as a prominent player in its region. The onboarding of institutional investors and family offices by the company is noteworthy and strategic, as it prepares for a Final Close.
One of the key partnerships that Cedar-IBSi Capital has formed is with Ingenico and Aurus. The collaboration aims to simplify operations, elevate customer engagement, and unlock new growth opportunities for retailers. Ingenico and Aurus have joined forces to create a unified commerce platform, designed to replace fragmented systems with a truly unified solution.
According to Laurent Blanchard, CEO at Ingenico, the partnership redefines commerce by transcending traditional payment systems. The Ingenico-Aurus offering is designed to reduce operational complexity for retailers, offering a unified solution that enhances customer experience, delivers richer data insights, and ensures advanced security.
Rahul Mutha, Founder and CEO at Aurus, stated that the partnership has been beneficial for all parties. Aurus' capabilities are trusted by 30 of the world's top 100 retailers across various sectors. The partnership offers a unified solution that bridges in-store and online experiences, providing a secure, agile, and comprehensive solution.
The partnership integrates Aurus' commerce platform with Ingenico's next-generation AXIUM smart terminals. This integration simplifies operations for retailers, offering a seamless customer experience across multiple channels.
The onboarding of institutional investors and family offices by Cedar-IBSi Capital is significant for its future growth. The institutional investors that have committed capital to Cedar-IBSi Capital before its final close include Muthoot Finance, IIFL Capital, and an undisclosed Middle Eastern royal family office; family office investors include Apar Industries, Varroc Engineering, the Taparia family, and Dr. Reddy’s family office.
Cedar-IBSi Capital's focus on becoming one of the few FinTech funds in the region is a testament to its ambition. The partnership responds to a critical industry need: replacing fragmented systems with a truly unified commerce platform. The partnership offers a solution that is poised to revolutionise the way retailers operate and engage with their customers.
As Cedar-IBSi Capital moves towards its Final Close, it is clear that the company is well on its way to achieving its goal of establishing itself as a prominent FinTech fund in its region. The partnership with Ingenico and Aurus is just one example of the company's commitment to innovation and growth.
