Obtain a PHP 30,000 Credit Line through Cebuana Lhuillier and Maya Loan's New Partnership
Cebuana Lhuillier and digital bank Maya have partnered to introduce a new product called 'Easy Loan.' This multipurpose credit line aims to bridge traditional microfinance with digital banking, improving access to financial services.
'Easy Loan' functions as a revolving, multipurpose credit line that can be used for daily needs, bills, or unexpected expenses. The product offers access to funds of up to PHP 30,000 for a 30-day credit line. It is currently available in select Cebuana Lhuillier branches in the National Capital Region and through the Maya app.
The collaboration leverages Maya's digital banking technology and Cebuana Lhuillier's physical presence to reach more consumers. Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder, stated that the combination of digital expertise and Cebuana Lhuillier's reach provides a safe, simple, and reliable way for more Filipinos to access funds.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, previously stated that 'Easy Loan' makes it simpler and faster for Filipinos to access funds. He reiterated this sentiment, saying that the product makes financial assistance more accessible and convenient.
BDO Unibank has also joined the partnership, with plans to introduce the "Easy Loan" credit in more branches starting in November 2025. A wider rollout to more branches is planned to follow soon.
The 'Easy Loan' product combines Cebuana Lhuillier's nationwide branch network with Maya's digital platform. It is subject to credit evaluation for loan approval and is powered by Maya Easy Credit.
The partnership between Cebuana Lhuillier and Maya is driven by a commitment to deliver innovative, convenient, and inclusive financial solutions. By making credit more accessible, they aim to empower Filipinos to manage their financial needs more effectively.
