On-screen advertising by Peerless-AV streamlines sales success for a vendor during the Minnesota State Fair
LuLu's Public House, a popular food and drink establishment at the Minnesota State Fair, has implemented a digital signage solution to enhance its operations and better serve customers. The solution, provided by Peerless-AV in collaboration with Innovative Sales Solutions, was first installed last year and has been repeated for this year's fair, which ran from August 21 to Labor Day, September 1.
Charlie Burrows, owner of LuLu's at the Minnesota State Fair, highlighted the importance of customers making ordering decisions before reaching the counter. To facilitate this, the digital signage solution includes six outdoor digital menu boards and a 65in MaxHub LCD display in the patio area.
The outdoor menu boards feature Peerless-AV's 55in Xtreme High Bright Outdoor Displays (XHB554) and are mounted using corrosion-resistant, low-profile Outdoor Wall Mounts (ESF655P). Indoors, five 43in MaxHub LCD displays were installed behind the bar. The indoor menu boards are supported by Peerless-AV's Ceiling Plates (CMJ470), Adjustable Length Extension Columns (AEC0203), SmartMount Ceiling Mount Tilt Boxes (PLCM-2) and Universal I-Shaped Adaptors (PLP-UNL).
John Peterson, VP technology sales at Innovative Sales Solutions, emphasised the importance of choosing a digital signage solution that performs well in outdoor environments. He believes that the combination of Peerless-AV's durable and reliable professional displays and mounts will have a lasting impact on LuLu's Public House.
Burrows explained that the Peerless-AV high bright display allows customers to see their options from a greater distance, resulting in faster engagements and shorter wait times. He added that the digital signage software allows for menu changes to be updated in real-time with no downtime.
The digital signage solution addressed the issue of manually updating printed menus, which was time-consuming and limited the ability to quickly respond to operational needs. It also improved the efficiency of ordering by making it easier for customers to make decisions promptly.
LuLu's Public House faced challenges in managing customer flow, particularly with large crowds, at the Minnesota State Fair. Peterson stated that the digital signage solution aimed to improve efficiency, provide clear visibility in all weather conditions, and enhance overall operations.
In summary, LuLu's Public House has implemented a digital signage solution to streamline its operations and better serve customers during the busy Minnesota State Fair. The solution, provided by Peerless-AV in collaboration with Innovative Sales Solutions, includes six outdoor digital menu boards and a 65in MaxHub LCD display in the patio area, as well as five 43in MaxHub LCD displays indoors. The solution aims to showcase dynamic, real-time menu information both indoors and outdoors, improving efficiency and customer service.
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