On Thursdays, numerous local bars are transforming into weekend-like atmospheres due to the influence of reality TV shows

In the vibrant city of Scottsdale, Arizona, The Hot Chick has found itself at the heart of a significant shift in the local entertainment scene. The events surrounding the popular reality TV show "Love Island" have left a substantial impact on the business, with the show being the biggest draw.

Ty Goossen, the general manager at The Hot Chick, explains that their brand revolves around being at the forefront of pop culture. This strategic approach has paid off, as the "Love Island USA" watch parties have gained such popularity that they are booked as if it were a Saturday night.

The Hot Chick has even partnered with the Peacock network, becoming an official screening partner and licensing some of their merchandise. This strategic partnership has contributed to the success of their watch parties, providing an authentic and immersive experience for customers.

Across town, in the 70s-inspired LGBTQ+ neighborhood of Phoenix's Melrose district, Thunderbird Lounge Bar has also jumped on the bandwagon. Despite not being a sports bar, Thunderbird Lounge Bar hosts "Love Island USA" watch parties to evoke a similar feeling of camaraderie and excitement.

Jeremiah Gratza, one of the owners of Thunderbird Lounge Bar, wanted a space in his neighborhood that reflected his family and values. By hosting "Love Island USA" watch parties, he has not only created a space for his customers to enjoy the show but also built a new community within his bar.

Similarly, Lola Bar, another popular spot in Scottsdale, has seen a surge in younger customers due to their "Love Island USA" watch parties. Audrey Love, the social media and events manager at Lola Bar, has changed their approach to events due to the success of these watch parties. Lola Bar's themed cocktails, such as "Hurricane Huda" and "Bombshell Blitz," inspired by characters on the show, have added to the overall experience.

To make the events more interactive, Lola Bar has introduced themed games, such as a themed cocktail wheel and "Who said it?" game. Customers appreciate Lola Bar's watch parties because they can watch the show without a streaming service subscription and be part of a community.

At Thunderbird Lounge Bar, customers rally up together to cheer on their favorite islander or bond over the drama happening within the show. This sense of community has been instrumental in building a loyal customer base for the bar.

In conclusion, the "Love Island USA" watch parties have proven to be a game-changer for these bars, attracting a new demographic and creating a unique, immersive, and social viewing experience. Whether it's The Hot Chick, Lola Bar, or Thunderbird Lounge Bar, these establishments have successfully leveraged the power of pop culture to drive their businesses forward.

On Thursdays, numerous local bars are transforming into weekend-like atmospheres due to the influence of reality TV shows