Online restaurant chain, Cracker Barrel, eliminates DEI and Pride-themed elements from its website following a commotion regarding its logo.
Cracker Barrel, the beloved American restaurant chain, has made significant changes to its website following a recent controversy over a new logo proposal and backlash over its rebranding efforts.
The most notable change is the removal of a dedicated Pride page from the website, which now redirects visitors to the Culture and Belonging page. This page is intended to provide information about the company's commitment to diversity, equity, inclusion, and belonging.
Additionally, sections related to diversity, equity, inclusion, and belonging have been scrubbed from the website, including references to employee resource groups. References to these groups, which are designed to support and empower underrepresented employees, have been removed entirely.
The changes on Cracker Barrel's website are a direct response to the controversy over its new minimalist logo. The company has announced that it will not move forward with the rebrand and will instead focus on addressing the concerns of its customers and employees.
Julie Felss Masino, the CEO of Cracker Barrel, has officially taken responsibility for explaining the changes to the company's website and branding. In a statement, she expressed the company's commitment to diversity and inclusion, and pledged to continue working towards a more inclusive environment for all.
The controversy over Cracker Barrel's new logo proposal has also led to changes on the company's website. The Pride page, which was a key part of the company's efforts to support the LGBTQ+ community, has been replaced by the Culture and Belonging page. This page provides a more comprehensive overview of the company's commitment to diversity, equity, inclusion, and belonging.
Cracker Barrel has faced criticism for its handling of the rebranding and logo controversy, but the company has made it clear that it is committed to addressing the concerns of its customers and employees. The changes to its website are a step in the right direction, and the company will continue to work towards a more inclusive and welcoming environment for all.
