Online retail expansion by Apple in Saudi Arabia with the launch of an internet-based storefront
Apple has launched an online store in Saudi Arabia, marking a significant step in the tech giant's planned expansion in the region. The move comes after over SAR 10 billion has been invested by the corporation in Saudi Arabia since 2021.
The online store provides customers in Saudi Arabia with direct access to Apple's entire portfolio, including iPhones, iPads, Macs, Apple Watches, and more. Previously, customers could only purchase Apple products from authorized dealers.
The online store is part of Apple's broader strategy to establish a stronger presence in the Middle East. In 2021, an all-women Apple Developer Academy was launched in collaboration with the Saudi Arabian government. The academy, which focuses on providing world-class training for future programmers, designers, and entrepreneurs, is aimed at preparing them for careers in Saudi Arabia's booming app economy.
By 2026, the first Apple flagship store is set to open in Saudi Arabia. The planned flagship stores in Diriyah will belong to Apple Inc. as the brand owner, but specific details about the operating company or local partners have not been provided in the available information. An iconic retail store within a UNESCO World Heritage site in Diriyah is also set to open by 2026.
App Store earnings for active developers in the region have increased by 1,750 percent since 2019, indicating a thriving app economy in Saudi Arabia. The online store is available in the local language, further catering to the needs of the Saudi Arabian market.
The Apple Online Store in Saudi Arabia marks a milestone in the tech giant's long-term investment that began in 2021. With the launch of the online store and the planned flagship stores, Apple is poised to strengthen its position in the Saudi Arabian market.
