Online Sales Strategies for Electric Vehicles, as Discussed by Paul de Vries
In the ever-evolving world of automotive sales, electric vehicles (EVs) are becoming increasingly popular. To help dealers strategically improve their online sales of battery electric vehicles (BEVs), Paul de Vries, the founder of the Digital Car Dealer Workshop (DCDW), recently consulted with automotive dealers specializing in EVs.
This article highlights two essential tips from Paul de Vries, as well as the access requirements for a platform that can aid dealers in their online sales journey.
First and foremost, Paul de Vries emphasizes the importance of crafting compelling photo listings for BEVs. High-quality images are crucial in capturing potential buyers' attention and showcasing the unique features of these vehicles. Dealers should ensure their listings are visually appealing and accurately represent the vehicles they are selling.
The second essential tip from Paul de Vries is about pricing strategically for search visibility on car portals like Autotrader, eBay Motors, and others. By optimizing pricing strategies, dealers can improve their search rankings, making it easier for potential buyers to find their listings.
Now, let's discuss the access requirements for the platform that can help dealers implement these tips. The platform may use email addresses for account creation or access, in addition to the traditional login method. Regardless of the chosen method, logging in or entering an email address is required to proceed further in the platform.
Upon accessing the platform, users will find a navigation structure that includes a login or email input section. This section is essential for authentication, ensuring that only authorised users can access the platform's features. The platform may not provide full access without a login or email input.
In summary, Paul de Vries shares two essential tips for selling more BEVs online: crafting compelling photo listings and pricing strategically for search visibility. To implement these tips, dealers can utilise a platform that requires either a login or email address input for access.
