Pakistani online ticketing platform Bookme teams up with the Saudi Arabian rewards and loyalty system Resal
In a significant move, Pakistan-based digital ticketing platform Bookme has partnered with Resal, Saudi Arabia's leading rewards and loyalty platforms. This collaboration, announced on December 9, 2021, is more than a commercial one; it's a signal of Bookme's direction.
Founded in 2013, Bookme aims to create an international platform that brings together affordability, convenience, and accessibility for travelers across emerging markets. The company raised $7.5 million in a Series A round, co-led by Zayn Capital, Lakson Venture Capital, Hayaat Global, with participation from BY Ventures, Jabbar Internet Group, Millville Opportunities, and Mentor's Fund. Other companies involved in the Series A financing round included Sequoia Capital India, Lightspeed Venture Partners, and Nexus Venture Partners.
Resal, on the other hand, is a digital loyalty ecosystem that bridges individuals, merchants, and businesses through seamless reward management. Resal closed a $9 million Series A round in August 2024.
With this partnership, millions of users across the Kingdom can now redeem their loyalty points for flights, hotels, events, and experiences worldwide through Bookme. Users can consolidate and spend loyalty points via one wallet on Resal. Corporates can reward employees/customers with digital vouchers or cards on Resal.
Bookme has integrated with banks and mobile wallets like JazzCash and Easypaisa to support cashless payments. The partnership makes Bookme a ticketing technology provider for the Resal Super App.
Saudi Arabia is central to Bookme's roadmap for expansion. The company has already expanded into corporate travel services and the Saudi market in recent years. This partnership represents another major step in Bookme's journey of expansion.
The partnership unlocks a powerful proposition: global travel and entertainment access embedded into everyday customer journeys. Bookme is steadily positioning itself as a regional travel-tech player, with a presence across GCC and MENAP. This collaboration is strategically important for both Resal and Bookme, bridging the gap between digital ticketing and loyalty management in the region.
This news marks an exciting time for both Bookme and Resal, as they continue to grow and innovate in the digital ticketing and loyalty ecosystems.
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