Partnership established between Salsa and First Sportsbook to introduce a sportsbook-centered solution tailored for Latin America
In an exciting development, Salsa Technology and First Sportsbook have announced a new collaboration that aims to reshape the sports betting landscape in Latin America. The partnership will be showcased at the Peru Gaming Show in Lima, running from June 12 - 13, 2023.
The collaboration is focused on the regulated markets in Latin America, with an initial focus on the Peruvian market. Salsa Technology, with its dominant position within the region, is well-set to grow the business as regulation progresses.
First Sportsbook, a leading B2B Sportsbook software company, will bring its high-performance 'Plug and Play' solution to the Latin American region. This solution supports some of the largest sports betting operators worldwide and is fully managed by a team of 180 professionals.
Salsa Technology's team at the event will be headed by Gina Macheri (Strategic Alliance Manager), Diego Mourglia (CTO), and Diego Amarillo (Legal Manager). On the other hand, Tom Light, CEO at First Sportsbook, along with Amram Vita (Chief Commercial Officer) and Juan Dellapenie (Senior Business Development Manager) will also be present.
The partnership will provide Salsa's partners with a competitive cost package that includes data and risk analysis, player promotion and retention tools. Salsa Omni PAM will integrate First Sportsbook's solution, offering operators a seamless experience.
Elaine Gomez, the CEO of Salsa Technology, and Eliane Nunes, the Head of Marketing and Sales, have made statements regarding the partnership. They expressed their excitement about the collaboration and its potential to help operators grow in the dynamic Peruvian market.
Both teams will be available to share more on the project and highlight its impact for those exploring the regulated Peruvian market. The partnership between Salsa Technology and First Sportsbook will be showcased at their joint stand #51 at the Peru Gaming Show.
This partnership marks an important step for First Sportsbook as it expands its global reach into the regulated Latin American region. For Salsa Technology, it's another stride towards its mission to lead the way in the iGaming industry. The Peru Gaming Show promises to provide more details about this exciting partnership.
