Performs nationwide, 'National concerts' evoke feelings of patriotism in Vietnam
In the heart of Hanoi, at the Vietnam Exposition Centre and My Dinh National Stadium, a series of monumental concerts took place, marking a significant milestone for Vietnam's cultural industry. These events, including "Tự Hào Là Người Việt Nam", "V Concert - Rạng Rỡ Việt Nam", "V Fest - Thanh Xuân Rực Rỡ", "Tự Hào Là Người Việt Nam", and "The Fatherland in Our Hearts" (Tổ Quốc Trong Tim) concert, captivated audiences and demonstrated the potential of national concerts to propel Vietnam's cultural sector forward.
Led by Nguyễn Thùy Dương, "Tự Hào Là Người Việt Nam" filled the stadium with more than 30,000 spectators, while V Concert - Radiant Việt Nam saw tickets sold out within days of release, attracting about 25,000 spectators nightly. The Tổ Quốc Trong Tim concert, held at My Dinh National Stadium, drew an impressive crowd of over 50,000 attendees.
Associate Professor Dr Buì Hoài Sơn suggested that if professionally organized, these concerts could serve as a sustainable driving force for the cultural industry and national image. Dr Hoàng Thị Thu Hà emphasized the need for a long-term strategy with systematic policies to foster a thriving creative ecosystem for the cultural industry.
Streamlining event licensing procedures, strengthening public-private partnerships, and focusing investment on cultivating high-quality creative and performing arts talent are essential for national concerts to have a lasting impact. Media experts also stressed the importance of investing in infrastructure to support large-scale artistic events.
To make national concerts a key driver of the cultural industry, these art programs should be interconnected with other sectors such as tourism, fashion, cuisine, handicrafts, and the digital content industry. The attendance figures for these politically themed art programs indicate a growing public appetite for patriotic music, especially among young people.
These concerts were not just entertainment events; they were also part of events marking the 80th anniversary of the August Revolution and National Day. The concert "The Fatherland in Our Hearts" was chaired by the Party Central Committee's Commission for Information, Education and Mass Mobilisation. The ticket portal for this concert was crashed within nine minutes, recording some 3 million scans and 20,000 successful bookings.
In conclusion, the success of these national concerts underscores the importance of collaboration across different sectors of the cultural industry to work hand in hand toward sustainable development. This approach will help build an integrated chain of services, generate significant added value, and diversify public experiences. By fostering a thriving creative ecosystem, Vietnam's cultural industry can continue to grow and flourish, providing memorable experiences for audiences and strengthening the national image.
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