PhD Names Joshua Palau as New Chief Media and Activation Officer
Joshua Palau has taken on a new role as the Chief Media and Activation Officer at Omnicom agency PHD U.S., effective from January 1, 20XX. Palau joins the agency from Bayer North America, where he held the position of head of media.
In his new role, Palau will be responsible for overseeing media duties and developing integrated solutions for clients at PHD U.S. He will also head up media duties, building upon his extensive background in managing marketing and media strategy for consumer health brands.
During his tenure at Bayer North America, Palau was responsible for the activation and optimization of consumer health brands. He led a successful two-year digital transformation at the company, which involved building an in-house model for optimization and measurement across all media channels.
Catherine Sullivan, CEO at PHD U.S., expressed her excitement about Palau's appointment, stating that he exemplifies the talent and experience needed to deliver on the agency's offer and keep it relevant for the future.
Palau's new role at PHD U.S. marks a new position at the agency. While the search results do not provide information about the name of the person who previously held this position, it is clear that Palau brings a wealth of experience and expertise to the table.
With Palau's appointment, PHD U.S. continues to strengthen its position as a leading agency in the media and advertising industry. Under his leadership, clients can expect innovative, integrated solutions that drive results and help them stay ahead of the competition.
Palau's background in managing marketing and media strategy for consumer health brands, combined with his successful track record in digital transformation, make him an ideal fit for this role. As he takes on his new responsibilities at PHD U.S., he is poised to make a significant impact on the agency and its clients.
