Polestar halts production of its current 6-seater sports car to prioritize development of its 7th model and future generations of vehicles.
In a recent announcement at the Munich motor show, Polestar CEO Michael Lohscheller revealed the Swedish electric vehicle (EV) manufacturer's strategic plans and updates on its upcoming models.
The Polestar 7, a crossover model, is a priority for the brand. Designed to enter the compact SUV segment in Europe, the Polestar 7 will feature a familiar SUV shape but is expected to stand out in the market with its unique design. Lohscheller aims to attract younger customers and more female customers with this model, and it has the potential for significant volume, making it the brand's biggest volume potential yet.
The Polestar 7 is also crucial for building volume and supporting retailer growth for Polestar. To make the brand more accessible, its design will be "very different" from current Polestar models, and it is intended to make the brand more affordable in terms of pricing.
Polestar is also investing heavily in the next-generation Polestar 2, which has been the brand's most successful model to date. The Polestar 6, on the other hand, has been delayed. It will share a new bespoke architecture with the Polestar 5 saloon, but the chief developer responsible for the Polestar 6 before it comes into focus has not been explicitly named.
Despite the delay in the Polestar 6, Polestar still intends to produce it. The UK remains Polestar's biggest single market, with more than 75% of Polestar cars sold in Europe. The Polestar 7, the Polestar 2, and the upcoming Polestar 5 are all crucial for Polestar's growth and success in the competitive EV market.
