Polestar's Model 3 emerges victorious in cold-weather endurance trial.
The Polestar 3, the latest premium electric SUV from the Swedish automaker, made a grand debut at the iconic Abbey Road Studios in London on October 12, 2022. The event saw the unveiling of the vehicle's unique "Soundtracking," a specially composed audio experience that highlights Polestar's commitment to innovation and sustainability in the electric vehicle (EV) sector.
Background
Abbey Road Studios are renowned for their exceptional sound quality and creativity, and Polestar aimed to embody these values with its new model. The reinterpretation of two impactful tracks (or the Fahrzeug-Soundtracks) during the event underscores Polestar's ambition to set new standards not only in design and technology but also in how EVs are perceived.
The choice of location and the exclusive event were part of a strategic marketing approach to further establish Polestar as a pioneering and creative force in the EV industry.
El Prix Victory
In a significant development, the Polestar 3 emerged victorious in the annual El Prix range test held in Norway in January. This victory not only showcases the vehicle's impressive performance but also represents a promising indication of what top-tier EVs can achieve in the years to come.
The El Prix results suggest that the Polestar 3 is well-equipped to handle winter roads, setting a benchmark for electric SUVs. The vehicle's triumph in the test is a rare occurrence in the test's history.
Collaborations and Partnerships
The Polestar 3's success can also be attributed to its development above the Arctic Circle in Sweden, which honed its performance in challenging conditions. Additionally, a collaboration between Abbey Road Studios and Polestar resulted in the development of Abbey Road Studios Mode for the Polestar 3. This mode was co-developed with Bowers & Wilkins to provide a unique in-car listening experience.
Polestar also collaborated with professional cyclist Demi Vollering and American basketball player Kevin Love on a series of portraits, showcasing their distinctive approaches to life. Furthermore, the Polestar 3 was used as a platform for a unique music experience in collaboration with a hot jazz star.
Michael Lohscheller, CEO of Polestar, stated that the Polestar 3's win underlines it as a great choice for those seeking a luxury experience in an SUV. The Polestar 3 offers a glimpse into the future of electric mobility, with its victory in the El Prix range test serving as a promise of what top-tier electric vehicles can achieve.
