Preparing for victories with an expansion of horizontal slot machines, according to BetGames.
BetGames is set to make waves in the iGaming industry with the launch of its innovative new game, Lucky Lenny's Jetpack. This horizontal slot game marks the company's foray into the slot production sector in 2025.
The success of Lucky Lenny's Jetpack could potentially spark an iGaming revolution, popularising the horizontal slot format and setting a new standard in the competitive market. This groundbreaking game offers a unique visual and gameplay experience, departing from the traditional vertical slot layout.
A Fresh Approach to Slot Games
Unlike traditional slot games where reels spin vertically and symbols align in vertical columns, Lucky Lenny's Jetpack uses a horizontal slot format. This design innovation introduces a fresh way to engage players, enhancing game dynamics and aesthetic appeal by changing how symbols and paylines are presented and interacted with during play.
The game features a thrill-seeking bunny named Lucky Lenny, who flies across the screen collecting symbols instead of traditional reels spinning. Lucky Lenny, given a fresh makeover to become a bold adventurer, serves as a hook that encourages engagement across game releases, boosting initial player acquisition rates and generating greater long-term brand loyalty.
Custom Branding and Exclusive Environments
BetGames uses bespoke branding as a strategic tool to deliver unique, exclusive game environments to its partners. Custom branding opportunities in Lucky Lenny's Jetpack include logos on trees, trail direction signs, bonus wheels, and an explosion of the operator's main branding colours every time a win is awarded.
Development Process
The development of Lucky Lenny's Jetpack was a collaborative effort, involving game designer Valerijus Vetočkinas and game producer Shlomi Zilbert. The team used an efficient feedback loop, brainstorm sessions, simulations, AI tools, and other tools to overcome the challenges in developing this innovative game.
Some of the challenges included deciding on the optimal location of the character, the trajectory of the flight, and how the interactive paytable would work.
Bonus Rounds and Simplified Rules
To cater to recreational players, the game rules have been simplified, and an interactive paytable explains wins on the fly. Additionally, the game includes two bonus rounds with Wheel of Fortune and 'Match 3' mechanics, adding an extra layer of excitement to the gameplay.
Future of the Lucky Lenny Series
BetGames is currently developing more games using the horizontal slot format and planning future iterations of the Lucky Lenny series. If the success of Lucky Lenny's Jetpack is any indication, it seems that the future of iGaming is looking horizontal.
Shlomi Zilbert, Game Producer at BetGames, expects other providers to follow BetGames' lead and adopt the horizontal slot format if Lucky Lenny's Jetpack is successful. This could lead to a new era in iGaming, where horizontal slot games become the norm, offering players a fresh and engaging gaming experience.
[1] BetGames. (2025). Lucky Lenny's Jetpack: Trust, Feedback, and Iterative Design. [Online]. Available: https://www.betgames.com/blog/lucky-lennys-jetpack-trust-feedback-and-iterative-design/
[2] Zilbert, S. (2025). The Making of Lucky Lenny's Jetpack: A Behind-the-Scenes Look. [Online]. Available: https://www.betgames.com/blog/the-making-of-lucky-lennys-jetpack-a-behind-the-scenes-look/
- The gaming industry is preparing for a shift in the iGaming sector, as BetGames introduces its innovative horizontal slot game, Lucky Lenny's Jetpack, which could potentially revolutionize the market.
- In 2025, the company has ventured into the slot production sector, aiming to set a new standard in the competitive market with this game.
- Social-media platforms are abuzz with discussions about the future of casino-and-gambling entertainment, as Lucky Lenny's Jetpack offers a unique visual and gameplay experience, deviating from traditional vertical slot layouts.
- The gaming industry is not the only sector to take notice: leading smartphone manufacturers are eyeing opportunities to create gadgets optimized for this vertical-to-horizontal shift in casino games.
- A new era of iGaming may be on the horizon as other gaming providers catch wind of BetGames' innovation, emulating the horizontal slot format to provide casino-game enthusiasts with a fresh and engaging gaming experience.
