Prioritizing measures when comprehensive website revamping is not immediately feasible
In the digital age, a well-designed and optimised website is crucial for any business. Here's a list of strategies to help you improve your site's user experience (UX) and search engine optimisation (SEO).
Firstly, it's essential to address issues that might be causing slow, glitchy, or broken sites, as these can lead to decreased engagement.
To avoid potential issues such as miscommunication headaches, scope creep, expectation misalignment, and brand inconsistency, consider downloading a free brief template.
Messaging should be updated regularly to reflect the current brand voice and audience needs, with jargon being removed for clarity.
Google's E-A-T guidelines emphasise the importance of quality, relevant content, rewarding sites that meet these criteria.
One way to improve your site's user experience is by adding small interactive touches like micro-interactions, hover effects, or subtle animation. Internal links can also guide visitors deeper into the site, while reviewing the menu structure for clarity and streamlining paths to key actions can help reduce confusion and bounce rates.
Mobile site navigation, buttons, and text readability should be prioritised, ensuring your site is accessible to all users.
Technical errors such as broken links, missing metadata, and 404s should be addressed to provide a seamless user experience. Improving navigation and user flow can further help reduce confusion and bounce rates.
Regular content audits can reveal gaps, opportunities, and quick wins to make a site feel more alive and relevant. Rewriting homepage messaging, reframing benefits, and adding fresh headlines and microcopy can help breathe new life into a site.
Key landing pages, including the homepage, product/service pages, and lead-generation landing pages, should be strategically updated to better engage visitors and encourage conversions.
Visual updates can help make an older site feel more modern, especially if the brand identity has evolved. Swap outdated graphics or icons for cleaner, more consistent ones, and consider updating photography to match the current tone and aesthetic.
For those unsure where to start, a quick audit and action plan from KOTA can provide a clear path forward. KOTA offers services to improve website performance without the need for a full redesign, as well as SiteCare plans to tackle updates in manageable, strategic chunks.
Lastly, remember that outdated or thin content can hurt SEO and credibility. A full redesign is not necessary to see improvement; focus on technical health, important pages, content quality, visuals, and user experience.
As of August 20th, 2025, KOTA specialises in Technical Health, key landing pages, content strategy, news, and navigation, but there is no publicly available information specifying exactly when the company updated its website with this focus.
By implementing these strategies, you can significantly improve your website's user experience and SEO, driving more engagement and conversions.
