Quick Slot Games Campaign by SciPlay Prominently Showcases Jerry O'Connell as Endorser
Living It Up with Jerry O'Connell and Quick Hit Slots
Kicking off a grand spectacle, social casino games pioneer SciPlay has teamed up with actor Jerry O'Connell to promote their gratis mobile game, Quick Hit Slots. The 'Winning Day' campaign, featuring O'Connell as the spokesperson, aims to cash in on the buzz around one of the fastest-growing social casino slot games of 2022.
Speaking about the partnership, O'Connell expressed his delight, stating that with his entire career dedicated to entertainment, working with SciPlay was a "logical progression" of his "zeal for generating excitement and fun." Excited about the commercials that portray the electrifying Vegas experience and Quick Slot Hits, he added that he couldn't wait to witness the campaign's impact on SciPlay's player base.
Comprising short, vibrant advertising spots, the campaign showcases O'Connell strolling through a lively Quick Slot Games-branded Vegas Strip. The footage underscores SciPlay's message that players can replicate the thrill and excitement of authentic Vegas slot games right on their phones, at no cost!
Chief Revenue Officer at Sci Play, Noga Halperin, applauded the strategic collaborations as a significant contributor to SciPlay's continued expansion. Highlighting O'Connell as a "well-loved" and "renowned" celebrity, Halperin believed that his familiar visage and passion for entertainment would resonate strongly with the audiences throughout the campaign.
The Winning Day campaign was developed hand-in-hand with Rain the Growth Agency, which managed media planning, strategy, creative strategy, production, and ongoing analytics support. SciPlay opted for this collaboration due to the agency's proficiency in employing data to craft integrated campaigns.
Rain the Growth Agency's data-driven methods were instrumental in determining the ideal spokesperson for the Winning Day campaign's target demographic. As per Sue Collins, Chief Client Officer at Rain the Growth Agency, collaborating with an industry leader that also emphasized data-driven strategies ensured the delivery of an audience-centric campaign designed to drive app downloads and elevate the SciPlay brand.
Quick Hit Slots, accessible on the Apple App Store, Google Play, and Amazon App Store, offers a plethora of popular Vegas slots, such as Zeus Slots, Dragon Spin, 777 slots, Monopoly Slots, Fireball Slot Machines, Lock it Link, Cash Spin Slots, Quick Hit Platinum slot machine, and more. To tempt new players, SciPlay is welcoming them with a massive six-million playing coins bonus during the Winning Day campaign, commencing January 23 and spanning through February 12. The campaign will air on national TV networks, cable, and OTT platforms.
Jerry O'Connell, partnering with social casino games pioneer SciPlay, promotes the free mobile game Quick Hit Slots in the Winning Day campaign. As spokesperson, O'Connell shares his excitement about the campaign, highlighting the replica of Vegas slot games experience offered by SciPlay-Quick Slot Games. In vibrant advertisements, O'Connell is seen strolling through a lively Vegas Strip, showcasing the availability of the game on various app stores. SciPlay's Chief Revenue Officer, Noga Halperin, commends the strategic collaboration with O'Connell, believing his familiarity and passion for entertainment will resonate with audiences. The Winning Day campaign, developed with Rain the Growth Agency, aims to drive app downloads and elevate SciPlay's brand, airing on national TV networks, cable, and OTT platforms. To lure new players during the campaign, SciPlay offers a massive six-million playing coins bonus on Quick Hit Slots, which features popular Vegas slots like Zeus Slots, Dragon Spin, 777 slots, and more.
