Ranking of the Most Preferred Celebrity-Endorsed Beauty Brands in America for the Year 2025
In the ever-evolving world of beauty, celebrity-founded brands have made a significant impact, offering innovative products that cater to various needs and preferences. Here's a roundup of some of the most notable brands and their popular offerings.
Keys Soulcare by Alicia Keys
Launched in 2021, Keys Soulcare is a unique blend of skincare and wellness. The brand prides itself on providing eco-friendly and cruelty-free products, aiming to promote a holistic approach to beauty. The Golden Face Cleanser, a testament to the brand's philosophy, is a favourite among customers. Keys Soulcare can be found at Ulta and other major retailers.
Honest Beauty, founded by Jessica Alba
Honest Beauty, established in 2011, offers cosmetics and skincare products free from potentially hazardous ingredients. One of their standout products is the Everything Primer Glow, recognised for its moisturising and radiant finish. The company is estimated to be worth $1.7 billion in 2024.
Rhode, launched by Hailey Bieber
Rhode, launched in 2020, has carved a niche in minimalist skincare. With its sleek packaging and effective formulas, Rhode's Peptide Lip Treatment has become a cult favourite, boosted by Bieber's 1.8 million Instagram followers and available in 800+ retailers.
Kylie Cosmetics, launched in 2015 by Kylie Jenner
Kylie Cosmetics, a social media juggernaut with 27 million Instagram followers, initially gained fame for its Lip Kits. The brand has since expanded into vegan, refillable products, solidifying its position in the beauty industry.
Rare Beauty, founded by Selena Gomez
Rare Beauty, launched in 2019, has captured hearts with its mission-driven approach, emphasising mental health awareness and self-expression. The Soft Pinch Liquid Blush, a viral sensation, is loved for its buildable, natural glow.
Flower Beauty by Drew Barrymore
Flower Beauty, available at mass retailers like Walmart, offers affordable, cruelty-free makeup. The Flower Pots Powder Blush is a fan favourite for its blendable, vibrant finish.
Fenty Beauty by Rihanna
Fenty Beauty, launched in 2017, redefined the beauty industry with its commitment to inclusivity, offering over 50 shades of foundation. The Pro Filt'r Soft Matte Longwear Foundation is a bestseller, known for its lightweight, pore-blurring finish.
Haus Labs by Lady Gaga
Haus Labs, known for its creative, artistic approach with clean, high-performance ingredients, offers products like the Matte Fluid Eye Paint, popular among those who are interested in avant-garde beauty.
Victoria Beckham Beauty
Victoria Beckham Beauty offers high-quality makeup and skincare products, famous for its Satin Kajal Liner. The brand has a prominent presence in retail establishments such as Nordstrom and Violet Grey.
SKKN by Kim Kardashian
SKKN, launched in 2022, focuses on premium skincare, with products like the Night Oil driving sales through luxurious formulations. The brand has leveraged Kardashian's massive social media influence to gain traction.
Rhode's valuation and Rihanna's hands-on approach
Rhode, valued at $1.2 billion with $300 million in revenue in 2024, and Fenty Beauty, valued at $2.8 billion with $602.4 million in revenue, are testament to Rihanna's strategic partnership with LVMH and her hands-on approach in the beauty industry.
This vibrant landscape of celebrity-founded beauty brands continues to evolve, offering a wide array of products that cater to diverse needs and preferences, all while maintaining a commitment to quality, inclusivity, and sustainability.
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