Rapid Commerce Growth Pioneered by Malatesta in the Initial Installment of Modacalzado
Francesco Malatesta has taken over as the head of Modacalzado, replacing Pola Iglesias, and is already making waves with his leadership. This change comes just in time for the Modacalzado+Iberpiel fair, which is currently underway and progressing at a good commercial pace, four months ahead of the March event.
The upcoming Modacalzado+Iberpiel fair, scheduled to take place between the 11th and 13th of March, is expected to see a participation level very similar to the previous September edition. This is a testament to the positive response companies have shown to the call for the fair.
Among the brands confirmed to participate in the March event are Mascaró, Rebeca Sanver, Xti, Callaghan, Hoss Intropia, and Privata. These newcomers join established brands such as Carmela, Pikolinos, Hispanitas, and Panama Jack, making for a diverse and exciting lineup.
Hoss Intropia and Privata are particularly noteworthy as they are new brands joining the Modacalzado+Iberpiel fair for the March edition. Their inclusion is a sign of the fair's growing appeal and the confidence that brands have in its potential.
Francesco Malatesta, the current head of Madrid's fashion fairs (Ifema), is overseeing the Modacalzado+Iberpiel fair, in addition to the Madrid International Fashion Fair (Simm), Madrid Novias, and Las mil y una bodas. His extensive experience in the fashion industry is expected to bring a fresh perspective to Modacalzado.
The March event will mark the first fair led by Malatesta for Modacalzado. His tenure began after the previous September edition, which introduced a new format and location for the Modacalzado+Iberpiel fair. This restructuring seems to have been well-received, as evidenced by the positive response from companies and the anticipated high participation in the upcoming March event.
The Modacalzado+Iberpiel fair is shaping up to be an exciting event, and with Malatesta at the helm, it's sure to be one to watch.
