Record-breaking sales recorded at the onset of the Bundesliga season, according to DAZN's announcement.
DAZN's Bundesliga Conference Garners Significant Advertising Revenue and Innovative Partnerships
The new season of the Bundesliga conference is off to a strong start, with increased advertising revenues and exciting new partnerships. Haruka Gruber, SVP Media Central EU at DAZN, has expressed her delight about the success of the conference.
One of the key partnerships is with Cupra, who co-presents the Bundesliga conference and Sunday games. Giuseppe Fiordispina, CMO at Cupra Germany, has stated that Cupra stands for emotion and fits perfectly with the Bundesliga and DAZN. Cupra's involvement in the conference represents modern brand communication.
In addition to Cupra, Bitpanda and Tipico have also expanded their businesses with DAZN as co-presenters of the conference for the Bundesliga. Bitpanda co-presents the conference for the Bundesliga, while Tipico is the co-presenter of the Sunday games and new title partner for the Bundesliga conference.
The demand for advertising space in the Bundesliga conference has been higher than ever, with revenues from advertising in the conference increasing significantly compared to the Friday games of the previous season. In fact, the conference generates 80% more advertising revenue compared to the Friday games.
The Bundesliga conference has opened up new creative spaces for marketing partnerships, providing innovative opportunities for brands to connect with fans. The format of the conference is strongly anchored among fans and attractive for innovative brand communication in the sports environment.
Overall, the success of the Bundesliga conference marks a content milestone for DAZN, demonstrating the company's commitment to providing high-quality sports content and innovative brand partnerships.
