Reflections by Morizo | "Another Attempt at New Beginnings"
In an unexpected move, Akio Toyoda, better known as Morizo, the president of Toyota, has revealed his personal involvement in the marketing campaign for the long-awaited return of the Supra.
Morizo took it upon himself to write the phrase "Welcome back!" that appears in the Supra ad, expressing his joy for the return of this iconic sports car. However, it seems he was not explicitly credited as the author of the slogan "Supra ist zurück!" in the available commercials, based on the current information.
Morizo's affection for the Supra runs deep. He spent numerous hours driving an old Supra to hone his driving skills, a testament to his enduring love for the vehicle. This sentiment is further evident in the phrase "Welcome back!" he wanted to convey for the Supra's return.
Despite potential repercussions, Morizo has chosen to reveal his role in writing the phrase. His actions, while unconventional, have added a personal touch to the marketing campaign, making the return of the Supra even more exciting for fans.
The Supra ad, featuring Kazuki Nakajima, Fernando Alonso, Sébastien Buemi, Ott Tänak, and Kyle Busch, has already been aired in Japan. Whether Morizo's actions may cause trouble for him within the company remains to be seen.
Regardless, the Supra's return is undoubtedly a significant moment for Toyota and its fans, with Morizo's personal touch adding an extra layer of excitement to the occasion.
