Reissdorf Becomes Official Beer Partner of Rhein-Stars Cologne Basketball
Reissdorf, a renowned beverage company, has inked a deal with the Rhein-Stars Cologne basketball team. The partnership, spearheaded by Tibor Taras, Managing Director of RheinStars Basketball GmbH, will see Reissdorf as the official hospitality partner and exclusive beer provider for the team's home games in the second division of the German Basketball League, starting in the 2025/2026 season. The Rhein-Stars Cologne, the largest basketball club in North Rhine-Westphalia and the fifth largest in Germany, will also benefit from Reissdorf's focus on non-alcoholic products and ticket giveaways.
The Rhein-Stars Cologne, known for its extensive youth programs, will continue to inspire children and young people with sports and exercise through its open court activities, elementary school and kindergarten group programs, and various projects. Reissdorf, aligning with this mission, will provide non-alcoholic products to cater to a wider audience, including young fans and health-conscious spectators. As part of the partnership, Reissdorf will distribute tickets for home games through its own channels, giving more fans the chance to experience the thrilling basketball action live.
The collaboration between Reissdorf and the Rhein-Stars Cologne promises an exciting future for both parties. Reissdorf gains exclusive beer provision rights and hospitality partnerships, while the basketball club benefits from increased visibility, non-alcoholic product offerings, and ticket giveaways. Fans can look forward to enhanced game experiences, with Reissdorf's products and the Rhein-Stars Cologne's commitment to youth sports and community engagement taking center stage.
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