Revamped Vision for Platzl Hotels Munich: Focusing on Community and City Enthusiasm
In the heart of Munich, the hotel industry is about to experience a fresh wave of innovation. The renowned hotel and catering company, Platzl Hotels, has recently unveiled a new company compass, developed over the past six months with a focus on the city and its employees.
The new compass, announced in September 2025, aims to position Platzl Hotels as an unmistakable, lively, genuine, and tradition-conscious entity in Munich. This unique blend of historical location, distinctive ambiance, individual concepts, and the pursuit of originality without sacrificing quality is set to redefine the hospitality landscape.
The new compass was developed in cooperation with Prof. Dr. Celine Chang from the Munich University of Applied Sciences, who has been working with Platzl Hotels for years, contributing to the development of their employer brand and shaping corporate culture.
Heiko Buchta, hotel director and proxy, and Peter Inselkammer, managing director, were also involved in the workshops that facilitated the establishment of purpose, vision, and mission for the revised compass. An editorial team from management, hotel management, marketing, and people & culture further developed the results of these workshops.
Platzl Hotels see themselves as hubs of interaction and sociability, where warmth and joy are palpable. They aim to shape the future of the hotel and catering industry through unique experiences in the heart of Munich. The company's commitment to Munich is both cosmopolitan and tradition-conscious.
The five values of "unmistakable, lively, Munich, genuine, tradition-conscious" are actively lived by Platzl Hotels on a daily basis. People are at the center of daily activities, approached with genuine attention. These values were determined through workshops involving employees from all departments, various positions, and age groups.
For Platzl Hotels, creating special moments for guests and employees by combining Munich tradition with bold innovation is more than just a mission statement. It's a way of life.
Contact information for Platzl Hotels: Sparkassenstraße 10, D-80331 Munich +49 89 23703-0 [email protected] www.platzl.de
Press contact: max.PR, Sabine Dächert Leutstettener Straße 5, 82319 Starnberg +49 179-7696650 [email protected] www.max-pr.eu
Join Platzl Hotels on their journey as they redefine the hospitality industry in Munich, offering unique experiences rooted in tradition and innovation.
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