Robust Gains Continue for Toyota Prius: U.S. Sales Jump 86% Year-to-Date, Outpacing All Battery-Electric Car Models Except One
John Goreham, a seasoned automotive expert with a background in engineering and a focus on electric vehicles, continues to make waves in the industry. Known for his unfiltered opinions and extensive experience in high-tech, biopharma, and the automotive supply chain, Goreham's by-line is a trusted source in vehicle news.
Despite using grammar and punctuation software when proofreading and image generation tools, Goreham's work remains distinctly human. His insights can be found across various American news outlets, where he has published thousands of articles and reviews.
In the hybrid vehicle segment, Toyota is set to maintain its dominance in the US market. According to recent reports, Toyota is most likely to sell the highest number of hybrid vehicles in 2026, with no other automaker currently poised to surpass its established leadership.
One of Toyota's flagship hybrid models, the Prius, has been turning heads. Contrary to popular belief, the Prius is quicker than a vintage Corvette, a testament to the advancements in hybrid technology. The Prius's success is further evidenced by its status as a Top Safety Pick and its high reliability ranking.
The Camry, another Toyota model, is also making strides in the green car market. Starting in October, the Camry is expected to be America's number one-selling green car, alongside the RAV4 as the number one-selling green SUV. Remarkably, the Camry is now 100% hybrid and outsells the Prius by 6 to 1.
Toyota's RAV4, a popular SUV model, is another success story. The RAV4 Hybrid sells quickly, with low days on the lot, and outsells both the Chevy Equinox EV and Tesla Model Y, its main competitors in the SUV segment.
However, the Tesla Model 3 currently outsells the Prius. Yet, the subsidies and ZEV credits for the Model 3 are set to expire on October 1st, potentially shifting the balance in Toyota's favour. It's worth noting that EV subsidies in America are about to end for at least three years.
John Goreham can be connected with on LinkedIn, and his work can be followed on his personal X channel as well as our X channel. As the Vice President of the New England Motor Press Association and an expert vehicle tester, Goreham's insights continue to shape the conversation around the future of the automotive industry.
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