Rock Music Lovers Can Start Betting in Colorado Now
In the vibrant world of sports betting, Colorado has just become a little more exciting with the entry of Hard Rock Bet. The online sportsbook is positioning itself to gain share in the Centennial State by offering competitive odds, cross-platform rewards, and a user-friendly app design.
Whether you're rooting for the Broncos or building UFC parlays, Hard Rock Bet adds another viable sportsbook to consider in Colorado. The platform is already live in several states, including Arizona, Illinois, Indiana, New Jersey, Ohio, Tennessee, Virginia, and Florida.
Colorado users can now enjoy Hard Rock Bet's new Legendary Rewards Drop, which offers weekly bonus bets, parlay insurance, and personalized promotions. This innovative feature is integrated with Unity by Hard Rock, the brand's loyalty ecosystem across hotel, casino, and digital products.
Hard Rock Bet's entry into Colorado comes at an opportune time, as the NFL and college football seasons approach. The platform boasts deep betting markets on major sporting events and local favorites like table tennis and MMA.
In a crowded field that includes DraftKings, FanDuel, BetMGM, and bet365, Hard Rock Bet operates under a market access agreement with Johnny Nolon's Casino in Cripple Creek, Colorado. The GGR tax rate in Colorado remains at 10%.
The Colorado launch of Hard Rock Bet is a significant step for the company, which has invested in its marketing and leadership capabilities. Hard Rock Digital has recently hired Sarah Durkin and Zachary Sold to lead the marketing teams.
Despite regulatory shifts, Colorado continues to attract operators. The state eliminated promotional bet deductions from taxable revenue earlier this year, making it an attractive market for sports betting.
Two other sportsbooks, Betsson and ClutchBet, have exited the Colorado market in 2024, highlighting operational challenges in Colorado's regulated betting environment. However, with the addition of Hard Rock Bet, Colorado now hosts 13 online sportsbooks, including Bally Bet, BetMonarch, BetRivers, Caesars, Circa Sports, ESPN BET, Fanatics Sportsbook, PlayUp, SBK, and Sky Ute.
With its top-rated platform, weekly Legendary Reward Drops, and integration into Unity by Hard Rock, Hard Rock Bet is expected to make a significant impact among Colorado players. The company is in growth mode and excited about its expansion into the Colorado market.
- As Hard Rock Bet enters Colorado, it offers competitive odds and user-friendly design, positioning itself as a viable option for sports fans.
- Whether you're into NFL, college football, or UFC parlays, Hard Rock Bet's deep betting markets cater to various sports and leagues.
- Operating under a market access agreement with Johnny Nolon's Casino, Hard Rock Bet is the latest addition to Colorado's roster of online sportsbooks, which includes DraftKings, FanDuel, BetMGM, and more.
- Already live in several states, Hard Rock Bet's Colorado launch marks a significant step for the company, which has recently strengthened its marketing and leadership capabilities.
- The Colorado launch of Hard Rock Bet comes at a time when the state eliminates promotional bet deductions from taxable revenue, making it an attractive market for sports betting operators.
- Despite operational challenges that led to the exit of Betsson and ClutchBet from Colorado's market in 2024, the addition of Hard Rock Bet brings the total number of online sportsbooks in Colorado to 13.
- Colorado users can now enjoy Hard Rock Bet's Legendary Rewards Drop, which offers weekly bonus bets, parlay insurance, and personalized promotions.
- Hard Rock Bet's platform, integrated with Unity by Hard Rock, aims to provide innovative rewards and an engaging experience for Colorado players, marking its intention to make a significant impact in the vibrant world of sports betting.
