Shah Rukh Khan and Jagapathi Babu honor the affection towards biryani and Thums Up soft drink in India
In an exciting turn of events, Coca-Cola India has unveiled a new advertising campaign for their popular beverage, Thums Up. The campaign, titled "Biryani Ek Nahi, Do Haath Se Khaate Hai", stars Bollywood superstar Shah Rukh Khan and actor Jagapathi Babu.
The ad, developed by VML India, also features the popular biryani brand, Toofani Biryani. The campaign is a part of Coca-Cola India's broader marketing strategy, aiming to create a memorable and engaging experience for its audience.
The ad can be viewed on various digital platforms, including the official Thums Up website, Telegram, Facebook, and a provided link. Interestingly, the ad is not a television commercial but is designed for digital consumption.
For those who prefer a more mobile-friendly experience, the Thums Up website now offers a mobile application. This application allows users to access the website's content on their smartphones, offering a convenient way to stay updated on the latest news and campaigns.
The mobile application also provides industry professionals with valuable insights and analysis, making it a useful tool for those in the field. Users can also save their favourite articles for easy reference.
The application is available for download on various app stores, and users can sign up to receive updates directly in their inbox. This feature ensures that users never miss out on the latest Thums Up news and updates.
The ad was published by BE Staff on Aug 29, 2025, at 01:40 PM IST. For those who have not yet had the chance to see it, the ad can be found on the Thums Up website.
With its unique blend of Bollywood stars, biryani, and Thums Up, the new campaign is sure to make a splash. Whether you're a fan of the brand or simply enjoy a good ad, be sure to check out the "Biryani Ek Nahi, Do Haath Se Khaate Hai" campaign.
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