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"SheSays and JCDecaux initiate 'Rework the Future' campaign"

Effort aims to shape a job market that embraces diversity and inclusivity

Rework the Future initiative introduced by SheSays and JCDecaux
Rework the Future initiative introduced by SheSays and JCDecaux

"SheSays and JCDecaux initiate 'Rework the Future' campaign"

In an innovative move to amplify the role of Out-of-Home (OOH) advertising as a force for good in the community, JCDecaux UK, in partnership with SheSays, has launched an OOH campaign titled SheSays x JCDecaux UK. The Head of Social Impact at JCDecaux UK, Chris Dooley, expressed his pride that the campaign's message will reach a national audience.

The campaign aims to empower individuals and emphasize that the future is yet to be decided. It encourages people to express their opinions to shape the future of work. The "Rework the Future" campaign, though not officially dated, is expected to be displayed on 250 digital OOH screens nationwide, including poster sites across the country.

The JCDecaux Community Channel creates value through the power of public screens, and this partnership with SheSays is no exception. The channel aims to amplify the message of the campaign, ensuring it reaches a wide audience. Chris Dooley expressed his excitement about the campaign, stating, "We're thrilled to be working with SheSays on this campaign, and we're confident that it will make a significant impact."

JCDecaux UK and SheSays have joined forces to create a campaign that encourages discussion and engagement about the future of work. The campaign is a testament to the power of collaboration and the potential of Out-of-Home advertising to drive positive change in the community.

As the campaign rolls out across the nation, it serves as a reminder that each individual has a voice and a role to play in shaping the future. The SheSays x JCDecaux UK campaign is a call to action for everyone to participate in the conversation and help shape the future of work.

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