Should Startups Opt for Android or iOS as Their Mobile Platform in 2021?
In the dynamic world of smartphone technology, two operating systems dominate the market: iOS and Android. This article aims to shed light on the key differences between these two platforms, focusing on factors that startups should consider when deciding which platform to develop their apps for.
According to recent statistics, the USA boasts more than 113 million iPhone users, accounting for about 47 percent of all smartphone users in the United States. Globally, Android has a larger demographic, with the majority of users worldwide using Android devices. This is not surprising, given that Android devices outnumber the global population, with an estimated 7.94 billion devices connected worldwide.
The market share of Android and iOS was 86.6% and 13.4% respectively in 2020, and it is expected to reach 87.1% for Android and 12.9% for iOS in 2023. However, the choice between the two platforms depends on the specific requirements of the startup.
One significant factor to consider is the target audience. Android has a broader reach, with users spread across various demographics and income levels. In contrast, iOS users are typically found in prosperous parts of the world, offering a higher purchasing power.
When it comes to development costs, Android often proves to be a more cost-effective option due to its open-source nature and the availability of free development tools provided by Google. On the other hand, iOS development can be faster and less fragmented, requiring less comprehensive testing compared to Android apps.
In terms of revenue potential, iOS apps have a higher revenue generation potential compared to Android apps. However, Android app development can offer a higher return on investment (ROI) due to its larger user base.
Security is another crucial factor to consider. iOS apps offer better security compared to Android apps, making them less susceptible to malware and hacking attempts. Android, being an open-source platform, allows mobile phone manufacturers to add their own look to the operating system, which can sometimes lead to security vulnerabilities.
Lastly, the decision between iOS and Android for startups also depends on the language used for development. Swift, the language used for iOS app development, is considered a much easier language to start with compared to Java, the primary language for Android app development.
In conclusion, the choice between iOS and Android for startups depends on a variety of factors, including target audience, development costs, security, revenue potential, and the language used for development. Understanding these factors can help startups make an informed decision and create apps that cater to their specific needs and the needs of their users.
