Sofia Coppola showcases Marni's partnership with H&M on the big screen
Sofia Coppola, the acclaimed film director, has been enlisted by H&M to direct the promotional campaign for their upcoming collaboration with Marni. Born in New York in 1971, Coppola has made a name for herself in the film industry, with her work earning her an Oscar nomination for Best Direction.
The collection, a joint effort between H&M and Marni, is set to hit shelves on March 8, 20XX. The fashion line will be available in around 260 H&M stores worldwide.
The promotional campaign was shot last October in Marrakesh, with the ad set to air on television and in cinemas worldwide next year. The specific details about the print campaign, such as its location and release date, are not yet disclosed.
Coppola's involvement in the fashion world is not new. She has previously worked with prestigious brands like Dior and Marc Jacobs. For the Marni x H&M collaboration, she will also be working alongside actress and musician Zoë Kravitz on the promotional campaign.
The collection for the collaboration was designed by Consuelo Castiglioni, founder and creative director of Marni. The specific roles Sofia Coppola played in the print and promotional campaigns are not detailed, but her unique artistic vision is sure to bring a fresh perspective to the collaboration.
Stay tuned for more updates on this exciting partnership between H&M and Marni, as we eagerly await the launch of the collection on March 8, 20XX.
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